PepsiCo Expands Dirty Soda Offerings Amid Growing Popularity

Generated byAinvest NewsReviewed byThe Newsroom

Monday, Sep 14, 2026 9:38 am ET1min read

PepsiCo launches Dirty Mountain Dew and Mug Vanilla Howler, tapping into the dirty soda trend. The company believes the market has not reached "peak dirty soda" and plans to accelerate innovation in the category. Consumers' expectations of what a dirty soda tastes like from restaurants and DIY recipes online pose challenges for ready-to-drink offerings.

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