PepsiCo Cuts Chip Prices to Boost Sales Amid Rising Consumer Concerns Over Food and Goods Costs

PepsiCo is cutting prices up to 15% for popular snacks like Doritos and Lay's to combat rising costs and consumer concerns over affordability. Salty snack prices have jumped 38% since 2020, and 66% of Americans are concerned about the price of food and consumer goods. As consumers shift towards store brands, the move could challenge companies like Pepsi and Mondelez.