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Summary
• UBS upgrades Peloton to Buy, boosting shares 8% premarket and 12.1% intraday.
• Analysts project 29.67% upside potential with $11 price target, contrasting with GuruFocus’ 22.82% downside warning.
• Turnover surges to 8.8M shares, with price climbing from $6.59 to $7.04 intra-day.
• Peloton’s fiscal 2026 EBITDA optimism clashes with a 95% YTD price decline and -14.7x dynamic PE. The stock’s explosive move hinges on UBS’ conviction in stabilizing subscriber metrics and cost-cutting tailwinds ahead of August 7 earnings.
UBS’ Bold Call Ignites Peloton’s Rally
Peloton’s 12.1% surge is directly tied to UBS’ upgrade from Neutral to Buy, anchored by analyst Arpine Kocharyan’s $11 price target. The upgrade highlights stabilizing interactive visits and active users, with a 78% upside potential from the prior close. Kocharyan also underscores $90M–$100M in annualized revenue gains from subscription price hikes and $200M+ cost savings through 2026. The premarket surge reflects optimism that Peloton’s subscriber churn is stabilizing, even as broader market skepticism persists due to its -14.7x forward PE and 2.83–10.89 52W range.
Options Playbook: Leveraging Volatility in a Volatile Setup
• Technical Snapshot: 200D MA at $7.37 (above), RSI at 42.86 (neutral), MACD -0.08 (bearish),
Breakout or Bluff? Peloton’s 8/7 Earnings Could Seal the Fate
Peloton’s 12.1% surge hinges on UBS’ conviction in stabilizing subscriber metrics and cost-cutting tailwinds, but its -14.7x PE and 95% YTD decline underscore risks. The key test comes on August 7, when Q4 FY2025 results could validate or shatter the $11 price target. Watch for a breakdown below 6.39 (30D support) or a breakout above 7.04. Meanwhile, the Leisure sector’s mixed performance—led by Hasbro’s -0.27% move—highlights Peloton’s divergence. Aggressive bulls should prioritize the PTON20250815C7.5 for a high-gamma play, but brace for volatility ahead of earnings. Action: Monitor 7.04 resistance and 6.39 support, with a bias toward short-term calls if 7.04 holds.

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