Pega Tops Gartner's Sales Force Automation Platforms Critical Capabilities Report, Receives Highest Score in B2B Sales Use Case Category

Pegasystems has been recognized by Gartner in the 2025 Critical Capabilities for Sales Force Automation Platforms report. Pega received the highest score in the B2B Sales Use Case category for the fifth consecutive year. The report predicts that 75% of B2B seller/buyer engagements will take place digitally by 2028, but only 30% of sales organizations will successfully implement AI agents due to challenges with data quality and organizational readiness. Pega believes its Sales Automation platform streamlines complex sales processes and equips sellers with real-time insights.

Pegasystems Inc. (NASDAQ: PEGA), known as The Enterprise Transformation Company™, has been recognized by Gartner Research in the 2025 Critical Capabilities for Sales Force Automation Platforms report. Pega received the highest score in the B2B Sales Use Case category for the fifth consecutive year [1].

The report predicts that by 2028, 75% of B2B seller/buyer engagements will take place digitally. However, only 30% of sales organizations are expected to successfully implement AI agents due to challenges with data quality and organizational readiness. To overcome these challenges, enterprises will need to transition off legacy sales force automation systems to modern AI platforms for true transformation [1].

Pega Sales Automation™ was evaluated alongside 12 other sales force automation platforms across 12 key capabilities aligned with common selling use cases. Pega believes its platform streamlines complex sales processes end-to-end, accelerating deal cycles, strengthening customer relationships, and equipping sellers with real-time insights. Additionally, Pega Blueprint™, an AI-powered workflow design agent, and Pega Coach™ for Sales Automation, a generative AI assistant, were also assessed. These solutions help sales teams work smarter and close deals faster [1].

This recognition is part of Pega's recent analyst recognitions for its enterprise AI and workflow automation capabilities. Pega was named a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2025, The Forrester Wave™: Customer Relationship Management Software, Q1 2025, Gartner Magic Quadrant™ for Process Mining Platforms 2025, and more [1].

Don Schuerman, Chief Technology Officer of Pega, commented, "While many AI-powered sales tools promise transformation, sales teams continue to face persistent challenges like long sales cycles, inconsistent lead quality, and difficulty sustaining meaningful customer engagement. Sales organizations are going to come to a crossroads: either transition to a modern, AI platform, or get left behind. What sets Pega apart is our ability to transform sales with AI solutions that are not only intelligent, but also consistent, auditable, and adaptable, which empowers sales teams to automate with confidence and drive measurable results. We believe this latest analyst recognition reinforces our commitment to helping organizations sell smarter, faster, and more effectively" [1].

References:

[1] https://www.businesswire.com/news/home/20250818689576/en/Pega-Recognized-by-Gartner-in-2025-Critical-Capabilities-for-Sales-Force-Automation-Platforms