PebblePost Names Will Harrington Chief Revenue Officer to Drive Growth in Performance Marketing and CTV

PebblePost has appointed Will Harrington as Chief Revenue Officer to accelerate growth in performance marketing and CTV. Harrington brings an extensive adtech background, having held senior leadership positions at Criteo, Vayner3, and MiQ Digital. He will deepen PebblePost's performance marketing expertise and expand market leadership. PebblePost's Performance CTV product harnesses the company's Performance Marketing Engine to engage decision-ready consumers across nearly all U.S. streaming households and drive measurable outcomes.

PebblePost, a leading performance marketing company specializing in Programmatic Direct Mail and Connected TV (CTV), has appointed Will Harrington as Chief Revenue Officer to accelerate growth in these areas. Harrington brings a wealth of experience in adtech, having held senior leadership positions at Criteo, Vayner3, and MiQ Digital. His appointment is part of PebblePost's ongoing strategy to deepen its performance marketing expertise and expand market leadership [1].

Will Harrington joins PebblePost at a critical time for marketers, who are increasingly under pressure to deliver real, measurable outcomes. PebblePost has made significant strides in integrating direct mail into the modern CMO's marketing stack, rivaling search and social media as a performance channel. The company's latest venture into CTV aims to replicate this success by leveraging the immersive power of TV advertising [2].

PebblePost's Performance CTV product harnesses the company's Performance Marketing Engine to engage decision-ready consumers across nearly all U.S. streaming households. The product has demonstrated impressive results, with an average of 23x incremental Return on Ad Spend (ROAS) and a 36% lift in conversion rate [1].

Harrington's appointment follows a series of strategic leadership additions at PebblePost, including Amit Nigam as SVP, Head of Product, and Ryan Horn as SVP, Head of Marketing. These additions have expanded PebblePost's offerings into the broader performance marketing ecosystem [1].

References:

[1] https://www.prnewswire.com/news-releases/pebblepost-names-will-harrington-chief-revenue-officer-to-accelerate-growth-in-performance-marketing-and-ctv-302535026.html
[2] https://finance.yahoo.com/news/pebblepost-names-harrington-chief-revenue-130000994.html