Pearson Expands AI-Powered Study Prep Globally

Pearson, a leading educational content and technology provider, has expanded its AI-powered Study Prep platform to multiple international markets, including Canada, Brazil, the UK, India, China, and South Africa. The platform offers personalized study support across over 25 academic subjects, featuring AI-driven tools like syllabus-matching technology and an AI Tutor for step-by-step guidance. This strategic expansion reinforces Pearson's commitment to technology-driven education solutions and enhances its digital learning offerings globally.

Pearson (FTSE: PSON.L), a leading educational content and technology provider, has announced the international expansion of its AI-powered Study Prep platform. This strategic move will bring personalized study support to students in multiple international markets, including Canada, Brazil, the UK, India, China, and South Africa [1].

Study Prep is designed to complement traditional course materials, offering on-demand study support tailored to specific courses. The platform leverages AI-driven tools such as syllabus-matching technology and an AI Tutor for step-by-step guidance, enhancing the learning experience for students [1].

Pearson's Senior Vice President of International Higher Education, Ebrahim Matthews, emphasized the importance of AI in modern education, stating, "In today's increasingly AI-driven world, students need learning tools that help them master course content and think deeper. By expanding Study Prep globally, we ensure that quality educational support is available to students worldwide, regardless of geography or time zone" [1].

The platform's AI Tutor provides scaffolded step-by-step guidance and allows students to engage directly with video content by clicking on an "ask a question" button, which automatically pauses the video and provides answers from an embedded AI chat bot [1].

Study Prep currently supports over 25 academic subjects, with additional disciplines being added soon. The platform's offerings include support in the sciences, math, and psychology, among others [1].

Pearson's commitment to technology-driven education solutions is evident in its recent expansion. With over 80% of its products now digital or digitally enabled, the company is dedicated to enhancing the teaching and learning experience through responsible AI application [1].

References:
[1] https://www.prnewswire.com/news-releases/the-ultimate-global-study-companion-pearson-expands-ai-powered-study-prep-supporting-personalized-learning-worldwide-302523391.html