Peacock Price Hike: Is It Still Worth It?

Comcast's Peacock will raise its monthly plan prices by $3 starting July 23 for new subscribers. Peacock Premium will increase to $10.99/month, while Premium Plus will cost $16.99/month. Annual billers will also see a substantial increase, with Peacock Premium rising to $109.99 and Premium Plus to $169.99. The price hike may make the service less appealing to some users, but it could still be a good value for those who enjoy NBC and Bravo shows.

Comcast's Peacock streaming service is set to increase its monthly subscription prices by $3 starting July 23 for new subscribers. This move follows a trend of rising costs in the streaming industry, driven by increasing content investments and production expenses. Peacock Premium, the ad-supported plan, will now cost $10.99 per month, while Premium Plus, the ad-free plan, will be priced at $16.99 per month. Annual billing rates will also see a substantial increase, with Peacock Premium rising to $109.99 and Premium Plus to $169.99 [1].

The price hike comes amidst the success of NBC programming such as reality dating series "Love Island USA" and the "Real Housewives" franchise on Bravo. Additionally, Peacock's investment in live sports events, particularly the NBA, which will come to the platform in October, is a significant factor contributing to the price increase. The company is expected to shell out nearly $27 billion over 11 years for NBA content [2].

Peacock's ad-supported plan is now the most expensive among its rivals, with Max (WBD), Hulu, and Disney+ (DIS) with ads priced at $9.99; Prime Video (AMZN) standalone plan costs $8.99; and the ad-supported tiers of Netflix (NFLX) and Paramount+ (PARA) (PARAA) are $7.99 each [2]. However, the service aims to mitigate the price increase by introducing a new "Select" tier, priced at $7.99 a month, offering access to current NBC and Bravo shows with a limited library of titles [3].

The price hike may make the service less appealing to some users, but it could still be a good value for those who enjoy NBC and Bravo shows. As of the end of its first quarter, Peacock had 41 million paid subscribers, up from 34 million in the year-ago period [1]. The platform's success in attracting new subscribers, despite the price increase, suggests that it remains a competitive offering in the streaming landscape.

References:
[1] https://www.cbsnews.com/news/peacock-price-hike-july-2025-streaming-subscription-costs-rise/
[2] https://seekingalpha.com/news/4468572-peacocks-latest-price-hike-makes-its-ad-supported-plan-the-costliest-vs-rival-streamers
[3] https://www.abc10.com/article/news/nation-world/peacock-price-increase-monthly-cost/507-06fa4255-f945-4613-a95f-1ecc3c525353