PDD Holdings Soars 3.81% on Merchant Support Initiatives

On April 9, 2025, PDD Holdings saw a 3.81% rise in pre-market trading, reflecting positive market sentiment towards the company's recent initiatives and strategic moves.

PDD Holdings, the parent company of Pinduoduo, has been actively expanding its support for agricultural products and local merchants. The company recently launched the "2025 Duoduo Specialty Products" initiative, focusing on enhancing the supply chain and marketing capabilities of local merchants. This initiative aims to help merchants, especially those in agricultural regions, to improve their product quality and reach a broader audience through Pinduoduo's platform.

One of the key areas of focus for PDD Holdings is the seafood industry in Jiangsu's Lianyungang. The region is known for its rich seafood resources, but local merchants often struggle with branding and supply chain management. PDD Holdings has provided customized solutions to help these merchants improve their product quality and supply chain efficiency, ultimately boosting their sales and market presence.

In addition to the "2025 Duoduo Specialty Products" initiative, PDD Holdings has also introduced the "100 Billion Merchant Feedback Plan," which offers 100 billion yuan in subsidies to merchants participating in specific marketing activities. This plan aims to stimulate demand and support the growth of new quality merchants and brands on the platform.

PDD Holdings' efforts to support local merchants and agricultural products are part of its broader strategy to build a high-quality e-commerce ecosystem. The company's initiatives are designed to reduce the operational costs for merchants, enhance their marketing capabilities, and ultimately drive economic growth and job creation in rural areas.