PDD Holdings Soars 3.43% on Agricultural Push

On April 9, 2025, PDD Holdings saw a 3.43% rise in pre-market trading, reflecting positive market sentiment towards the company's recent initiatives and strategic moves.

PDD Holdings, the parent company of Pinduoduo, has been actively expanding its support for agricultural products and local businesses. The company recently launched the "2025 Duoduo Specialty Products" initiative, focusing on enhancing the supply chain and marketing capabilities of local farmers and small businesses. This initiative aims to boost the sales of specialty agricultural products, such as seafood from Jiangsu's Lianyungang, by leveraging Pinduoduo's extensive user base and data analytics.

One of the key aspects of this initiative is the provision of comprehensive training and support to local businesses. Pinduoduo has been conducting workshops and providing resources to help these businesses improve their product quality, marketing strategies, and operational efficiency. This support is expected to drive significant growth in the sales of specialty agricultural products, benefiting both the farmers and the platform.

Additionally, Pinduoduo has introduced a "100 Billion Subsidy Plan" to further support its merchants. This plan includes a 100 billion yuan consumer voucher program, aimed at stimulating demand and increasing sales for participating merchants. The initiative also involves reducing platform fees and store guarantee deposits for various product categories, making it more affordable for small businesses to operate on the platform.

These strategic moves by PDD Holdings are part of a broader effort to enhance the platform's ecosystem and support the growth of its merchants. By investing in the development of local agricultural products and providing comprehensive support to small businesses, PDD Holdings is positioning itself as a key player in the e-commerce industry, driving growth and innovation in the sector.