AT&T Partners with Gigs to Launch Embedded Phone Plans with Fintech Companies

AT&T has partnered with Gigs to launch embedded phone plans that allow technology companies to integrate mobile connectivity directly into their apps. Swedish fintech Klarna is the first to launch a plan via Gigs on AT&T's network. The deal signals a shift in how carriers acquire subscribers and helps brands increase loyalty and revenue. AT&T also plans to acquire EchoStar Corp. spectrum licenses for $23 billion in cash.

AT&T Inc. (T) has announced a strategic partnership with Gigs, a mobile services platform, to launch embedded phone plans that allow technology companies to integrate mobile connectivity directly into their apps. The partnership enables instant plan activation, in-app account management, and AI-driven customer support AT&T Joins Forces With Gigs to Launch Embedded Phone Plans^[1].

Swedish fintech company Klarna, which recently debuted on the NYSE, is the first to launch a plan via Gigs on AT&T's network. This move signals a shift in how carriers acquire subscribers, moving distribution to digital storefronts and integrating services into finance, shopping, and workplace apps. The deal also helps brands increase loyalty and revenue AT&T Joins Forces With Gigs to Launch Embedded Phone Plans^[1].

Separately, AT&T has revealed plans to acquire EchoStar Corp. (SATS) spectrum licenses for $23 billion in cash. The deal, announced on August 26, will add roughly 50 MHz of low- and mid-band spectrum nationwide across 400+ markets, strengthening AT&T’s wireless and fiber network capacity AT&T Joins Forces With Gigs to Launch Embedded Phone Plans^[1].

EchoStar Corp. has clinched major deals to sell wireless spectrum to SpaceX and AT&T Inc. recently, but still has plenty more valuable assets to sell, analysts say. The company owns the highly lucrative 700 and AWS-3 spectrum, which could command a valuation of around $12 billion, according to TD Cowen analyst Gregory Williams After SpaceX and AT&T deals, EchoStar could be set for another wireless spectrum windfall^[2].

The acquisition of EchoStar spectrum licenses will enhance AT&T's network capacity and support its growing 5G services. The deal is part of AT&T's broader strategy to expand its 5G network and improve its wireless services.