Paramount Global Shares Plunge 4.59% as Trading Volume Slumps to 433rd in Liquidity Rankings Amid Media Sector Pressures

Paramount Global (PSKY) closed on August 15, 2025, with a 4.59% decline, marking its lowest intraday level in recent months. The stock saw a trading volume of $230 million, a 36.96% drop from the prior day’s activity, ranking it 433rd in market liquidity among listed companies. The underperformance aligns with mixed analyst sentiment and structural challenges in the media sector.

Evercore ISI analyst Kutgun Maral reiterated a Hold rating for Paramount Skydance, maintaining a $12.00 price target despite the stock’s recent volatility. The recommendation reflects cautious optimism about the company’s strategic pivot toward streaming and content partnerships, though analysts highlight ongoing pressure from cord-cutting trends and rising production costs. The broader analyst consensus, as tracked by third-party platforms, suggests a $11.86 average price target, indicating a potential 20.93% downside from current levels.

Financial disclosures from Paramount’s second-quarter earnings report underscored mixed fundamentals. While revenue stabilized at $6.85 billion compared to $6.81 billion in the same period last year, the company posted a net profit of $57 million—contrasting sharply with a $5.41 billion GAAP net loss in the prior-year quarter. The turnaround, attributed to cost-cutting measures and higher advertising revenue, has yet to translate into sustained investor confidence as the stock remains undervalued relative to historical averages.

A strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day from 2022 through 2025 generated a total profit of $10,720. The approach yielded a cumulative return of 1.08 times the initial investment, demonstrating the potential of liquidity-driven strategies in capturing short-term market momentum. However, the moderate returns highlight the limitations of volume-based trading in volatile sectors like media and entertainment.