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The floor price for Hypurr NFTs, the official non-fungible tokens of the Hyperliquid platform, has surged to 1,315 HYPE tokens, equivalent to approximately $62,000, according to on-chain analyst Ai Yi. This marks a significant increase from the $30,000–$60,000 range observed earlier in 2025 and reflects growing speculative demand tied to the HYPE token’s performance. The 24-hour trading volume for Hypurr NFTs reached 821,000 HYPE, or $38.48 million, with the highest individual sale recorded at 9,999 HYPE ($466,000) for NFT 2681 [1].
The Hypurr NFT collection was initially reserved for the top 5,000 accounts on Hyperliquid, a decentralized perpetuals trading platform, prior to the HYPE token launch in November 2024. Despite the distribution delay—nearly ten months after the initial announcement—demand has intensified in secondary markets. The scarcity and exclusivity of the collection, coupled with speculative expectations of future utility, have driven prices upward. Notably, the floor price on DripTrade, a Hyperliquid-based NFT marketplace, climbed to $100,000 in September 2025, with five sales exceeding $80,000, including a record $88,000 transaction for 1,585 HYPE tokens [2].
Community speculation centers on potential utilities for Hypurr NFT holders, such as trading fee discounts, revenue sharing, or exclusive airdrops of HYPE tokens. While Hyperliquid founder Jeff Yan and his team have not confirmed these benefits, the lack of official communication has not dampened interest. Instead, it has fueled further intrigue, with buyers anticipating ecosystem-specific advantages that could enhance the NFTs’ value. This dynamic mirrors broader trends in 2025, where NFTs integrated with functional ecosystems increasingly command premium prices [3].
The delay in distributing Hypurr NFTs to eligible users remains unexplained, though analysts suggest it may relate to strategic timing or ongoing developments within the Hyperliquid ecosystem. The delay has paradoxically amplified the NFTs’ desirability, as secondary market activity surged in anticipation of their official release. Meanwhile, the HYPE token’s performance—up 380% from April 2024 highs—has further bolstered demand for the NFTs, creating a feedback loop between the token and NFT markets [4].
Hyperliquid’s recent initiatives, including the deployment of 4,600 Hypurr NFTs on the HyperEVM and the introduction of permissionless spot quote assets, underscore efforts to strengthen its ecosystem. However, challenges persist, including the kHYPE token’s brief deviation from its peg in late September and a $12 billion HYPE token unlock scheduled for November 2025. These factors highlight the platform’s balancing act between innovation and stability as it competes with rivals like Aster, which has recently surpassed Hyperliquid in trading volumes [5].
The Hypurr NFT phenomenon underscores the evolving role of speculation and ecosystem integration in the NFT market. By combining exclusivity, potential utility, and strong speculative demand, the collection has set a benchmark for high-performance NFTs in 2025. As Hyperliquid continues to expand its infrastructure, the trajectory of Hypurr NFTs and the HYPE token will likely remain closely intertwined, offering insights into the future of platform-linked digital assets.
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