Oxford Street's Rebirth: Confidence Returns Amidst Permanent Retail Investments

Oxford Street is experiencing a resurgence in confidence, with a shift towards permanent retailers and a vacancy rate of 0.5% in 2025. This is a departure from previous times when the street was occupied by short-term pop-ups and temporary uses. The return of permanent brands such as PUMA, Rituals, and Abercrombie & Fitch is a sign of confidence in the street's future. Additionally, the street is benefiting from pressure elsewhere, with brands targeting flagship West End space looking at Oxford Street. Overall, Oxford Street is experiencing a reset and is becoming a more inspiring and permanent destination.