Overtake Token LAUNCHES on Binance Alpha MEXC and Coinone

Overtake, a peer-to-peer marketplace for game assets built on the Sui blockchain, has launched the full-scale distribution of its native token, TAKE, alongside simultaneous global listings on Momentum Finance, Binance Alpha, MEXC, and Coinone. This move marks a significant step in the project’s journey to connect the $55+ billion digital goods market with Web3. TAKE is structured around a marketplace revenue-sharing model, aiming to distribute value back to the ecosystem while maintaining a sustainable token economy [1].

The platform employs a multisig smart-contract escrow system to facilitate secure and low-cost trading of game items, in-game currencies, and accounts. By offering instant USDC settlement upon trade completion, along with gas-fee sponsorship and social login features, Overtake aims to deliver a "Web2.5" experience that bridges traditional gaming demand with blockchain technology. This approach is designed to attract both existing Web3 users and Web2 gamers who are new to on-chain interactions [1].

Overtake is supported by established names in the game item trading space, including ItemBay and ItemMania, which collectively serve around 30 million gamers and generate $700 million in annual transaction volume. The project aims to leverage this existing infrastructure to build a liquidity hub that spans both on-chain and off-chain markets. By linking marketplace growth with token economics, Overtake intends to reward token holders and the broader community with real usage value [1].

Seunghwan Oh, CEO of Overtake, emphasized the project’s focus on combining real-world demand for game item trading with on-chain ownership and escrow mechanisms. He noted that the revenue-sharing structure, based on transaction fees, is designed to foster a healthier and more sustainable token model. This strategy differentiates Overtake from many other Web3 initiatives by prioritizing utility and user participation [1].

The TAKE token economy is centered on expanding real marketplace usage and rewarding the community for contributions such as trading, reviews, and verification. By minimizing user disputes through escrow operations, the model aims to ensure that traders, the platform, and game studios are all rewarded in proportion to their contributions [1].

Looking ahead, Overtake plans to expand trade categories, onboard partner games, and enhance region-specific payment and settlement features. These steps are intended to drive liquidity, trading volume, and user base growth. The simultaneous global listings across multiple exchanges aim to provide liquidity and accessibility for both retail and institutional investors, while the token distribution is being rolled out to participants who engaged in the project’s early phases, including presales and community initiatives [1].

The project’s launch strategy aligns with broader trends in the crypto space, where decentralization and community-driven growth are increasingly emphasized. The synchronized listing approach is intended to mitigate volatility and establish a stable trading environment. The success of TAKE will depend on its real-world adoption and the strength of the underlying ecosystem, which remains to be tested over time [1].

Source: [1] Overtake ‘TAKE’ Token Begins Full-Scale Distribution with Simultaneous Global Listings (https://coinmarketcap.com/community/articles/68ac602697ea196a969cb064/)