OUTFRONT Media, a leading out-of-home media company in the U.S., is once again partnering with Ad Age to celebrate Black History Month with a renewed focus on Black creative excellence. The collaboration, along with the 'Moments in Culture' campaign, aims to amplify the voices and work of Black creatives, fostering a deeper appreciation for their contributions to the industry and society as a whole.
The partnership with Ad Age features a series of billboards showcasing influential Black creatives who have made significant impacts on the industry. Each billboard will display a photo of a Black creative executive, accompanied by a QR code that directs commuters to learn more about the full Black Creative Excellence series on AdAge.com. OUTFRONT's East Coast Regional Creative Director, Tim Wasicki, kicked off the celebration, further emphasizing the company's commitment to recognizing and advancing Black creatives in the industry.
The 'Moments in Culture' campaign, featuring the series Visions of Black Masculinity, promotes the visibility and appreciation of Black art and artists. This series showcases new captivating works from talented and up-and-coming Black artists of today, exploring the diverse experiences and expressions of Black masculinity. The campaign runs throughout the month of February in major transit systems across the country, including New York's MTA, Miami-Dade County's MIA, and BART in SF, ensuring that the artwork is seen by a diverse and large audience.

OUTFRONT Media's commitment to supporting initiatives that drive positive change and equity in education is evident in its collaboration with the 'Man Up' campaign. The campaign focuses on providing students in high poverty, urban, and rural communities, particularly male students of color, access to high-quality male teachers and advancing policies that promote equity in K–12 schools. By using its out-of-home media platforms to promote the organization's mission, OUTFRONT helps raise awareness and encourage action towards improving education for underserved communities.
In conclusion, OUTFRONT Media's renewed partnership with Ad Age and the 'Moments in Culture' campaign highlight the company's dedication to amplifying Black voices and promoting Black creativity. By showcasing the work of Black creatives and supporting initiatives that drive positive change in education, OUTFRONT Media is not only investing in the future of the creative industry but also fostering a more inclusive and equitable society.
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