Outfront Media Appoints Nick Brien as CEO, Expands Leadership Team

Outfront Media Inc., a real estate investment trust, has appointed Nick Brien as its new CEO. The company provides advertising space on out-of-home structures and sites in the US, including billboards and transit advertising displays. Brien brings experience from his role as CEO of Horizon Media, and will lead the company's growth and innovation in the out-of-home advertising industry.

Outfront Media Inc. (NYSE: OUT), a leading out-of-home (OOH) advertising company, has appointed Nick Brien as its new CEO. Brien, who previously served as Interim CEO since February 2025, will continue in his new role, effective immediately. The appointment follows a strategic expansion of the company's Board of Directors, with the addition of Michael Barrett, CEO of Magnite, and Nicolle Pangis, Vice President of Netflix Advertising, North America.

Brien brings extensive experience in the advertising industry, having held leadership positions at several influential agencies, including Dentsu, McCann, and IPG Mediabrands. His tenure as CEO of Amobee further solidified his reputation as a pioneer in integrated, full-funnel marketing. Brien's appointment signals a commitment to accelerating OOH's digital transformation and modernization.

The addition of Barrett and Pangis to the Board strengthens OUTFRONT's expertise across both the demand and supply sides of media. Barrett, CEO of Magnite, leads the largest independent sell-side advertising platform in CTV, video, and display. Pangis, Vice President of Netflix Advertising, brings deep experience in adtech, data-driven media, and programmatic from her roles at Xaxis and GroupM. Together, they will provide strategic guidance in integrating OOH inventory within centralized agency planning systems, optimizing sales processes, and accelerating digitization.

These leadership and Board updates build on the organizational changes led by Brien earlier this year. The hiring of Jim Norton as Chief Revenue Officer, Enterprise, and Mark Bonanni as Chief Revenue Officer, Commercial, along with the appointment of Brad Alperin as Head of Brand Solutions, aligns leadership talent and Board oversight to accelerate transformation, strengthen client impact, and deliver long-term shareholder value.

Outfront Media Inc. is one of the largest and most trusted OOH media companies in the U.S., helping brands connect with audiences in moments and environments that matter most. With a nationwide footprint across billboards, digital displays, transit systems, and other OOH formats, the company turns creative into powerful real-world experiences. Its in-house agency, Outfront Studios, and award-winning innovation team, XLabs, deliver standout storytelling supported by advanced AI and data tools.

The appointment of Brien and the expansion of the Board come at a pivotal time for OUTFRONT, as the OOH industry continues to grow. According to Accio Business, U.S. OOH revenue reached $1.98 billion in Q1 2025, marking a 2% year-over-year increase and extending the industry’s 16-quarter growth streak [2]. The global OOH market is projected to reach $41.82 billion in 2025, with the U.S. leading at $9.89 billion [2].

Brien's vision for OUTFRONT focuses on modernizing operations and investing in new technology to unlock growth and create lasting shareholder value. His leadership and the strategic guidance of Barrett and Pangis position OUTFRONT to capitalize on the growing demand for OOH advertising and drive sustainable growth for shareholders.

References:
[1] https://www.morningstar.com/news/pr-newswire/20250821ny56935/outfront-media-appoints-global-media-executive-nick-brien-as-ceo-and-bolsters-board-with-magnites-michael-barrett-and-netflixs-nicolle-pangis
[2] https://www.accio.com/business/out-of-home-advertising-trends