OUTFRONT Media Appoints Nick Brien as CEO, Bolsters Board with Magnite's Michael Barrett and Netflix's Nicolle Pangis.

OUTFRONT Media has appointed Nick Brien as permanent CEO, effective immediately. Brien, with over 40 years of industry experience, will lead the company's digital transformation and modernization initiatives. The company has also expanded its Board of Directors with Michael Barrett, CEO of Magnite, and Nicolle Pangis, VP of Netflix Advertising. Brien will focus on integrating out-of-home inventory with centralized planning systems and enhancing sales processes.

OUTFRONT Media Inc. (NYSE: OUT) has appointed Nick Brien as permanent CEO, effective immediately. Brien, with over 40 years of industry experience, will lead the company's digital transformation and modernization initiatives. The company has also expanded its Board of Directors with Michael Barrett, CEO of Magnite, and Nicolle Pangis, VP of Netflix Advertising.

Brien, who has served as Interim CEO since February 2025, brings a wealth of experience in global advertising and digital innovation. He has held leadership roles at Dentsu, McCann, and Amobee, where he helped scale the company into a $1.2 billion business. His appointment underscores OUTFRONT's commitment to a digital-first strategy, focusing on programmatic DOOH and AI-driven tools [1].

The addition of Michael Barrett and Nicolle Pangis to the Board further strengthens OUTFRONT's leadership and governance. Barrett, CEO of Magnite, brings expertise in scaling sell-side ad platforms and integrating data-driven solutions. Nicolle Pangis, VP of Netflix Advertising, North America, offers insights into demand-side strategies and omnichannel advertising. Together, they provide a dual-axis of expertise bridging the gap between OOH inventory and centralized planning systems [2].

Brien's focus will be on integrating out-of-home inventory with centralized planning systems and enhancing sales processes. The company's operational restructuring includes the creation of Enterprise and Commercial Sales divisions, led by Jim Norton and Mark Bonanni, respectively. This bifurcation allows for tailored strategies targeting Fortune 500 brands and regional advertisers. Additionally, a Brand Solutions division led by Brad Alperin will integrate OUTFRONT's capabilities into cohesive, brand-specific campaigns [1].

The appointment of Brien and the expansion of the Board signal a long-term commitment to digital transformation. With programmatic DOOH spending in the U.S. projected to exceed $1 billion in 2025, OUTFRONT is well-positioned to capture a disproportionate share of growth. However, risks remain, including the company's reliance on digital revenue and the highly competitive OOH sector. Nevertheless, OUTFRONT's financial resilience, leadership depth, and first-mover advantage in programmatic DOOH mitigate these concerns.

References:
[1] https://www.ainvest.com/news/outfront-media-leadership-reinvention-strategic-catalyst-digital-dominance-ooh-advertising-2508/
[2] https://www.morningstar.com/news/pr-newswire/20250821ny56935/outfront-media-appoints-global-media-executive-nick-brien-as-ceo-and-bolsters-board-with-magnites-michael-barrett-and-netflixs-nicolle-pangis