Outdoor Voices Founder Secures $11 Million for Loyalty Platform TYB

Ty Haney, the founder of Outdoor Voices, has successfully secured $11 million in funding for her latest venture, TYB. This new startup is a consumer loyalty platform designed to enhance the relationship between brands and their customers. Haney's extensive experience in the fashion and retail industry will be instrumental in creating a more personalized and engaging shopping experience for consumers. The funding round was spearheaded by notable investors who see the potential of TYB to transform how brands interact with their customers.

TYB aims to provide a seamless and rewarding loyalty program that encourages repeat purchases and fosters brand loyalty. The platform will offer a range of features, including personalized rewards, exclusive discounts, and unique experiences tailored to each customer's preferences. This investment is a significant milestone for Haney, who previously founded Outdoor Voices, a popular activewear brand known for its inclusive and community-driven approach. With TYB, Haney aims to extend this philosophy to the broader retail industry, creating a more meaningful and rewarding shopping experience for consumers.

The success of this funding round highlights the growing demand for innovative solutions in the retail sector. As brands seek to differentiate themselves in an increasingly competitive market, TYB's approach to consumer loyalty could be a game-changer. Haney's expertise and track record in the industry position her well to lead TYB to success, and the platform is poised to revolutionize the world of consumer loyalty.