Outbrain and Teads: A New Era in Open Internet Advertising

The open internet advertising landscape has just witnessed a significant shift with the completion of Outbrain's acquisition of Teads. This strategic move, valued at approximately $900 million, brings together two major players in the industry, creating a new powerhouse in the premium open internet space. Let's delve into the implications of this merger and what it means for marketers, consumers, and media owners alike.



Outbrain, a leading performance advertising platform, and Teads, a global omnichannel video platform, have joined forces to create Teads, a unified omnichannel platform that delivers outcomes from branding to performance across all screens. The combined company boasts an impressive advertising spend of $1.7 billion (FY24) and reaches a staggering 2.2 billion consumers, making it one of the largest open internet companies.

The merger unites two of the richest contextual and interest data sets on the open internet, powering an advanced AI prediction engine that optimizes advertiser outcomes. This unique combination of data assets and AI capabilities enables Teads to offer expanded contextual, audience, and purchase-based targeting capabilities, connecting CTV experiences to digital moments to drive measurable outcomes.



One of the key strengths of the new Teads is its exceptional reach at great scale, with a combined footprint within premium publishers, apps, and CTV environments globally. This massive combined footprint gives Teads unparalleled access to both standard and unique ad placements across screens, creating one of the largest, most efficient supply paths on the open internet. With access to 50 billion monthly CTV ad opportunities and partnerships with major OEMs, Teads is advantageously positioned in the rapidly growing connected TV market.

The new Teads also takes pride in delivering elevated experiences with custom creative across its exclusive omnichannel inventory, optimized for attention and outcomes by design. This focus on beautiful, curated experiences and trust in media contributes to a stronger open internet ecosystem, benefiting marketers, consumers, and media owners alike.

Outbrain's CEO, David Kostman, will serve as CEO of the combined company, with Teads' Co-CEOs, Bertrand Quesada and Jeremy Arditi, assuming the roles of Co-Presidents and Chief Business Officer of the Americas and International, respectively. Altice, Teads' selling shareholder, will nominate two out of a total of ten board members.

The completion of this merger marks an exciting milestone in the open internet advertising landscape, as two incredible groups of people come together to build a true open internet advertising category leader. The new Teads is poised to lead the way in driving meaningful, concrete outcomes at every step of the marketing funnel, from branding to performance, across all screens.

As we look to the future, the new Teads is committed to creating an open internet ecosystem where marketers, consumers, and media owners thrive. By prioritizing beautiful, curated experiences and trust in media, the new Teads will empower partners to expect more from their advertising on the open internet, ultimately reshaping the advertising landscape for the better.