Oura Expands: New Features, Pregnancy Study, and Women's Health Focus
1min read Oura, the pioneering company behind the popular smart ring, is expanding its horizons and introducing new features to ensure consumers keep their ring on. The company is focusing on activity readiness and women's health, with a particular emphasis on the accuracy of wearables and the growing consumer demand for data.
The oura Ring's future features could include advanced sensors capable of detecting subtle changes in the body, offering insights that keep users one step ahead. Smart rings excel in sleep tracking due to their unobtrusive design and offer better battery life, lasting five to seven days on average.
However, some users have expressed concerns about returning their Oura Ring, indicating potential issues with the product. In response, Oura is taking steps to address these concerns and improve the user experience.
In a significant development, Oura has launched a pregnancy study in collaboration with Scripps Research. The study aims to analyze biobehavioral changes during pregnancy, with the potential to advance understanding of conditions such as postpartum depression, miscarriage risk, and preterm labor. The research initiative plans to recruit 10,000 participants through the Oura App, who have experienced pregnancy while wearing the Oura Ring.
In addition to the pregnancy study, Oura has updated its Readiness Score algorithm to incorporate cycle-related hormonal fluctuations. This update provides a more accurate assessment of daily well-being for users who menstruate, with 35 percent of cycling members seeing no impact on their Readiness Score during the luteal phase. For members who do experience an impact, only three percent of days will show a lower Readiness Score, representing an 81 percent decrease in days that members see their cycle impact their Readiness Scores.
Oura's commitment to women's health research is evident in its ongoing support for a study led by Stanford University School of Medicine Professors Engelhardt and Snyder. The study, titled "Study on Typically Ignored Groups of Menstruating Adults" (STIGMA), aims to better understand the physiology of menstrual cycles in underrepresented groups.
As Oura continues to innovate and expand its offerings, consumers can expect to see new features and improvements that enhance the user experience and provide more accurate and personalized insights into their health and well-being.
