ORBS Becomes First to Adopt Worldcoin as Corporate Treasury Pillar

Eightco Holdings Inc. (NASDAQ: ORBS), formerly trading under the ticker OCTO, has announced a $250 million private placement to adopt Worldcoin (WLD) as its primary treasury reserve asset, marking the first major corporate move to integrate the token into a corporate treasury strategy. The investment is expected to be finalized on or about September 11, 2025, pending Nasdaq approval. The transaction was led by investment firm MOZAYYX, with participation from a broad range of institutional investors, including World Foundation, Discovery Capital Management, and GSR, among others. Additionally, BitMine Immersion (NYSE AMERICAN: BMNR) contributed a $20 million strategic investment, representing a key component of BitMine’s newly announced “Moonshot” strategy to strengthen the Ethereum ecosystem [1].

The move to acquire WLD aligns with broader trends in the cryptocurrency sector, where companies are increasingly adopting digital assets as a means of diversifying corporate treasuries. Eightco intends to use the proceeds from the private placement to acquire Worldcoin, with secondary consideration given to holding Ethereum (ETH) and cash. The company emphasized that Worldcoin’s zero-knowledge Proof of Human (PoH) technology, which uses biometric data to authenticate human identities, could serve as a foundational element in future trust systems amid the rise of artificial intelligence and automation [1].

Dan Ives, a prominent technology and AI analyst, was appointed as the new Chairman of the Board, signaling Eightco’s strategic alignment with the AI revolution. Ives highlighted the significance of Worldcoin in an evolving digital landscape, stating that the platform has already created nearly 16 million zero-knowledge PoH accounts across 45 countries. He described World as the “internet of people” and emphasized its role in providing a secure framework for digital identity verification in an era increasingly dominated by AI-driven systems [1].

BitMine’s strategic investment in Eightco aligns with its long-term vision for Ethereum, as articulated by its Chairman Thomas “Tom” Lee. Lee described Ethereum as one of the “biggest macro trades” of the next decade and emphasized the importance of projects like Worldcoin in building a trusted, decentralized digital identity infrastructure. BitMine, which holds over 2.069 million ETH, has positioned itself as a major corporate holder of the token, second only to MicroStrategy in overall crypto treasury size [6].

The corporate adoption of digital assets has gained momentum in 2025, with several companies following the example set by MicroStrategy and others. This trend reflects the growing confidence in the long-term value of cryptocurrencies and the increasing institutional interest in blockchain-based technologies. The recent surge in Eightco’s stock price—up over 3,000% on the day of the announcement—illustrates the market’s receptiveness to such strategies, particularly when backed by high-profile investors and analysts [2].

Eightco’s rebranding to “ORBS” underscores its commitment to the digital asset strategy and aligns with the company’s broader goal of positioning itself as a leader in the e-commerce and blockchain technology space. The company operates through subsidiaries such as Forever 8, which provides inventory capital solutions for e-commerce businesses, and Ferguson Containers, which offers packaging and logistical services. While the company’s core operations remain in physical commerce, the adoption of Worldcoin represents a strategic pivot toward digital infrastructure and identity verification [1].

Worldcoin, co-founded by Sam Altman of OpenAI, has faced regulatory and ethical scrutiny due to its biometric data collection methods. However, the platform continues to gain traction for its potential to address identity verification challenges in an AI-dominated future. The Orbs, the hardware devices used to collect biometric data and distribute WLD tokens, have been deployed in over 45 countries. The company has stated that its PoH system ensures that no personal data is stored on the blockchain, using advanced zero-knowledge cryptography to preserve privacy [1].

Source:

[1] Eightco Holding Inc. (OCTO) Announces $250 Million Private Placement with an Additional $20 Million Strategic Investment from BitMine (BMNR) to Initiate World's First Worldcoin (WLD) Treasury Strategy (https://www.prnewswire.com/news-releases/eightco-holdings-inc-octo-announces-250-million-private-placement-with-an-additional-20-million-strategic-investment-from-bitmine-bmnr-to-initiate-worlds-first-worldcoin-wld-treasury-strategy-302549012.html)

[2] Fintech Eightco shares skyrocket on move to amass ... (https://finance.yahoo.com/news/fintech-eightco-shares-skyrocket-move-153925244.html)

[3] OCTO stock today: Why did Eightco Holdings shares ... (https://www.fastcompany.com/91400163/octo-stock-today-eightco-holdings-shares-worldcoin)

[4] Why Is the Crypto Token Worldcoin (WLD) Skyrocketing Today? (https://finance.yahoo.com/news/why-crypto-token-worldcoin-wld-194353564.html)

[5] Dan Ives to become chair of company that will buy Sam ... (https://www.cnbc.com/2025/09/08/dan-ives-to-become-chair-of-company-that-will-buy-sam-altman-backed-worldcoin-for-its-treasury.html)

[6] Eightco Embraces Worldcoin As Treasury Asset With Backing ... (https://finance.yahoo.com/news/eightco-embraces-worldcoin-treasury-asset-132311924.html)

[7] Dan Ives-backed Eightco sees stock explode ... - Yahoo Finance (https://finance.yahoo.com/news/dan-ives-backed-eightco-sees-stock-explode-nearly-3000-after-unveiling-worldcoin-treasury-strategy-173955620.html)