OranjeBTC Bridges Traditional Finance and Bitcoin with B3 Listing
OranjeBTC, a Bitcoin-focused Latin American firm, is set to debut on Brazil’s B3 stock exchange in early October, bringing $410 million in BitcoinBTC-- to public markets. The company holds 3,650 BTC, making it Brazil’s largest publicly traded Bitcoin treasury firm and placing it among the top 25 global corporate Bitcoin holders[1]. The listing will occur via a reverse merger with Intergraus, a pre-existing B3-listed education company, allowing OranjeBTC to assume a public listing with an 85% free float of shares[1]. This move, confirmed by Brazil Journal and at Mercado Bitcoin’s DAC 2025 conference, positions OranjeBTC as the first firm in Latin America to focus exclusively on Bitcoin accumulation.
The firm’s Bitcoin treasury significantly outpaces regional competitors. Brazilian fintech Méliuz, the only other publicly traded Bitcoin treasury company in the country, holds approximately 650 BTC. OranjeBTC’s 3,650 BTC reserve is six times larger, with CEO Guilherme Gomes, a former Bridgewater Associates executive, stating the company aims to expand its holdings aggressively[1]. The listing strategy mirrors the playbook of MicroStrategy, which pioneered corporate Bitcoin treasury adoption, and aligns with Brazil’s growing institutional interest in digital assets.
OranjeBTC’s public offering includes a financial education platform, leveraging Intergraus’ existing infrastructure to provide cryptocurrency literacy programs for both retail and institutional investors[1]. The initiative, led by Fernando Ulrich, a veteran in Brazil’s crypto sector, will offer online and in-person modules tailored to diverse audiences, from beginners to seasoned professionals[3]. This dual focus on treasury management and education underscores the firm’s intent to bridge traditional finance and digital assets in a regulated framework[1].
The company’s investor base includes prominent figures and institutions in the crypto ecosystem. Backers such as the Winklevoss twins, Bitcoin pioneer Adam Back, trading platform FalconX, and Mexican billionaire Ricardo Salinas Pliego have supported OranjeBTC’s growth[1]. Institutional participants like Off the Chain Capital and ParaFi Capital also contributed to its initial funding round[1]. These partnerships aim to bolster credibility and scale, with Gomes emphasizing a long-term strategy to attract institutional and retail capital through transparent operations.
Brazil’s stock market is adapting to crypto-related developments. B3, the country’s largest exchange, has already introduced Bitcoin futures and explored custody services since 2022. OranjeBTC’s listing represents a milestone for Latin America, offering investors a conventional financial vehicle to gain exposure to Bitcoin without directly holding the asset. Analysts note that while volatility remains a risk, the firm’s structure—similar to MicroStrategy’s—could amplify returns if Bitcoin’s price rises, though losses could be magnified during downturns[4].
The reverse IPO structure allows OranjeBTC to bypass traditional IPO complexities, enabling faster market entry. Once the transaction closes, the company will operate under Intergraus’ listing, with a focus on expanding its Bitcoin reserves and educational initiatives[1]. Gomes highlighted the potential for follow-on offerings and convertible debt to further increase liquidity, mirroring strategies employed by U.S. firms like MicroStrategy[3]. This approach aligns with Brazil’s regulatory environment, which, despite classifying crypto as a high-risk asset, has introduced tax clarity reforms to foster innovation[4].
OranjeBTC’s debut signals a shift in Latin American markets, where Bitcoin adoption has historically been driven by retail investors and remittances. By institutionalizing Bitcoin treasury management, the firm aims to attract capital from traditional finance sectors, including banks and insurers. The listing’s success could catalyze further corporate adoption of Bitcoin in the region, replicating the trajectory seen in the U.S. and Asia[4].
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