OranjeBTC's Bitcoin Treasury Bridges Traditional Finance and Crypto Markets


OranjeBTC, a Brazilian Bitcoin-focused company, has acquired 3,650 BitcoinBTC-- for $385 million, solidifying its position as the largest publicly traded Bitcoin treasury firm in Latin America[1]. The purchase, made at an average price of approximately $105,300 per Bitcoin[2], is part of the company’s strategic reserve accumulation ahead of its planned public listing on Brazil’s B3 stock exchange in early October 2025[3]. The transaction, confirmed by local media and the company’s social media channels, positions OranjeBTC to hold nearly six times more Bitcoin than its closest competitor, Brazilian fintech Méliuz[1].
The company’s public listing will occur via a reverse merger with Intergraus, a prep-course provider already listed on B3. This structure will grant OranjeBTC a roughly 85% free float of shares, enabling both institutional and retail investors to gain exposure to Bitcoin through a regulated market vehicle[1]. The move aligns with a global trend of corporate Bitcoin adoption, with over 190 publicly traded companies now holding Bitcoin as an inflation hedge[2]. OranjeBTC’s reserves would place it among the top 25 corporate Bitcoin holders globally[1].
Backed by high-profile investors including Cameron and Tyler Winklevoss, Bitcoin pioneer Adam Back, trading platform FalconX, and Mexican billionaire Ricardo Salinas Pliego, OranjeBTC aims to bridge traditional finance and digital assets[1]. Institutional support from Off the Chain Capital and ParaFi Capital further underscores the project’s credibility[1]. The company also plans to leverage Intergraus’ existing infrastructure to launch a financial education platform focused on Bitcoin and crypto, expanding its role beyond treasury management[1].
Brazil’s growing institutional interest in digital assets has created a favorable environment for OranjeBTC’s expansion. The company’s listing on B3 represents a regulated pathway for traditional investors to access Bitcoin, aligning with Brazil’s evolving crypto regulatory framework[3]. This development follows a broader surge in corporate Bitcoin adoption in Latin America, where Brazil’s large and active crypto user base has driven innovation in treasury strategies[2].
Analysts note that OranjeBTC’s aggressive accumulation strategy mirrors the approach pioneered by companies like Strategy, which began large-scale Bitcoin purchases in 2020[2]. By securing a significant Bitcoin reserve, OranjeBTC aims to capitalize on the asset’s volatility while providing investors with a diversified portfolio. The company’s management, led by former Bridgewater Associates executive Guilherme Gomes, emphasizes long-term value creation through strategic Bitcoin holdings and educational initiatives[3].
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