OranjeBTC’s $410M Bitcoin Bet Aims to Spark Institutional Adoption in Latin America

OranjeBTC, a Brazilian cryptocurrency firm, has solidified its position as Latin America’s largest Bitcoin treasury company following the acquisition of 3,650 BTC, valued at approximately $410 million as of September 2025. This purchase surpasses the holdings of Méliuz, the previous regional leader with 604.7 BTC, and positions OranjeBTC among the top 25 corporate Bitcoin holders globally. The firm is preparing for a public listing on Brazil’s B3 stock exchange via a reverse merger with Intergraus, a pre-university education provider already listed on the exchange. The merger, expected to finalize in early October 2025, will grant OranjeBTC an 85% free float, ensuring liquidity and accessibility for institutional and retail investors.

The acquisition marks a strategic pivot for OranjeBTC, which aims to leverage Brazil’s favorable regulatory environment and growing institutional interest in Bitcoin. The company’s treasury strategy includes targeting a 45% return on Bitcoin holdings within its first year of operation, a forecast attributed to its management. This approach mirrors the playbook of U.S. firms like MicroStrategy, which has aggressively accumulated BTC as a corporate asset. OranjeBTC’s CEO, Guilherme Gomes, emphasized the company’s focus on building infrastructure and educational initiatives to mainstream Bitcoin adoption in Latin America. The firm plans to launch a financial education platform using Intergraus’ existing infrastructure, addressing knowledge gaps around digital assets and fostering informed adoption.

The move reflects broader trends in Latin America, where corporations are increasingly adopting Bitcoin as a hedge against inflation and a store of value. Brazil, in particular, has emerged as a regional leader in cryptocurrency adoption, with companies like Nubank and Mercado Bitcoin expanding crypto services to millions of users. OranjeBTC’s $210 million initial investment, supported by Itaú BBA and other financial advisors, underscores the growing credibility of Bitcoin as a corporate treasury asset. The firm’s backing includes prominent figures such as the Winklevoss twins, Bitcoin pioneer Adam Back, and Mexican billionaire Ricardo Salinas Pliego, further validating its strategic vision.

The reverse merger with Intergraus is designed to bypass traditional IPO timelines, enabling OranjeBTC to accelerate its market entry and expand its Bitcoin reserves. Post-merger, the company will be subject to regulatory scrutiny by Brazil’s securities authority (CVM) and B3, with transparency around custody and audit protocols critical to maintaining investor confidence. The listing is expected to stimulate demand for BTC-linked financial instruments, including debt and equity products, while setting a precedent for corporate Bitcoin governance in emerging markets.

OranjeBTC’s entry into the public market could catalyze broader institutional adoption in Latin America, where less than 10% of corporations currently hold Bitcoin. By creating a publicly traded vehicle for Bitcoin exposure, the firm addresses a gap in traditional financial markets, offering investors a regulated pathway to participate in the cryptocurrency’s growth. This aligns with global trends, as over 190 publicly traded companies now hold Bitcoin, with institutional holdings exceeding 1.5 million BTC. For Brazil, the listing could reinforce its status as a regional hub for digital asset innovation, particularly as the country’s regulatory framework continues to evolve.

Source: [1] Brazil Crypto Report (https://www.linkedin.com/pulse/207-oranje-looks-become-latams-biggest-btc-treasury-company-stanley-0zuqf) [2] Coinfomania (https://coinfomania.com/meliuz-bitcoin-treasury-us-market/) [3] BTCC (https://www.btcc.com/en-US/square/Bitcoin%20News/724205) [4] CoinEngineer (https://coinengineer.net/blog/meliuz-adopts-bitcoin-treasury-asset-2025/) [5] The Cryptonomist (https://en.cryptonomist.ch/2025/09/24/oranjebtc-lands-on-b3-3650-btc-400-mln-and-reverse-ipo/) [6] CoinCentral (https://coincentral.com/oranjebtc-takes-major-step-with-385-million-bitcoin-acquisition-ahead-of-ipo/) [7] LiveBitcoinNews (https://www.livebitcoinnews.com/bitcoin-giant-oranjebtc-to-list-on-brazils-b3-exchange-with-410m-treasury/) [8] Yahoo Finance (https://finance.yahoo.com/news/oranjebtc-become-brazil-largest-publicly-191923012.html) [9] Gate News (https://www.gate.com/news/detail/13993646) [10] Cointelegraph (https://cointelegraph.com/news/bitcoin-treasury-adoption-in-latam-mirroring-us-strategic-btc-reserve) [11] CoinLaw (https://coinlaw.io/oranjebtc-385m-bitcoin-buy-brazil-listing/) [12] Sherwood News (https://sherwood.news/crypto/brazilian-oranjebtc-becomes-south-americas-largest-bitcoin-treasury/) [13] BitDay (https://bitday.net/latin-american-companies-dive-into-bitcoin-treasuries-following-the-us-trend/) [14] Coindoo (https://coindoo.com/brazils-biggest-bank-backs-bold-bitcoin-bet-in-latin-america/)