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OptimizeRx Announces Leadership Changes for Strategic Growth
ByAinvest
Wednesday, Aug 20, 2025 3:36 pm ET1min read
OptimizeRx Corporation announced leadership changes to accelerate strategic growth and achieve the Rule of 40 strategy. Brendan Merrell was appointed Chief Operating Officer, and Edward Stelmakh transitioned to Chief Financial & Strategic Officer. The changes aim to align talent and structure with long-term objectives under CEO Steve Silvestro's management. Analysts rate OPRX stock as Hold with a $18.50 price target.
OptimizeRx Corporation has announced significant leadership changes aimed at accelerating strategic growth and achieving the Rule of 40 strategy. The company has appointed Brendan Merrell as Chief Operating Officer (COO) and transitioned Edward Stelmakh to the role of Chief Financial & Strategic Officer (CFSO). These changes reflect CEO Steve Silvestro's commitment to aligning talent and structure with long-term objectives under his management.The appointment of Brendan Merrell as COO signifies the company's investment in developing top talent into mission-critical leadership roles. His prior roles within the company's commercial operations have prepared him to drive operational excellence and more operating leverage. Meanwhile, Edward Stelmakh's transition to CFSO underscores the company's focus on profitable growth and shareholder value creation. His expanded role will encompass corporate strategy alongside financial leadership, with a key objective of achieving the Rule of 40 in the coming 2-3 years [1].
Analysts have rated OPRX stock as Hold with a $18.50 price target. The leadership changes are designed to balance sustained growth with increased profitability, aiming to achieve the Rule of 40 in the next 2-3 years. The company's innovative healthcare technology solutions continue to position it as a leader in transforming how life science brands connect with healthcare providers and patients.
References:
[1] https://www.quiverquant.com/news/OptimizeRx+Corp.+Announces+Leadership+Changes+to+Enhance+Growth+Strategy+and+Profitability
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