Opendoor Soars 9.09% on Activist Interest, App Launch

Opendoor's stock surged 9.09% in pre-market trading on July 18, 2025, driven by significant investor interest and strategic developments within the company.

Opendoor's recent rally can be attributed to the growing interest from activist investor Eric Jackson of EMJ Capital. Jackson's public declaration of interest in engaging with the real estate iBuyer has sparked optimism among investors, who anticipate potential strategic changes aimed at enhancing shareholder value. This interest follows a 15.5% surge in Opendoor's shares on Tuesday, indicating a positive market response to Jackson's involvement.

Additionally, Opendoor's launch of its new Key Agent™ app has further bolstered investor confidence. The app is designed to streamline the home assessment process for real estate agents, providing room-by-room guidance and offline capabilities. This enhanced data collection is expected to improve the accuracy of Opendoor's home valuation models and repair-estimation algorithms, potentially leading to more competitive and precise offers for sellers. This development is seen as a critical step in improving profitability and market share in the iBuying space.