OpenAI's New Sora Video Generator to Require Copyright Holders to Opt-Out
ByAinvest
Tuesday, Sep 30, 2025 12:54 am ET2min read
MSFT--
The new version of Sora will not allow users to upload photos or videos from mobile albums or other applications. However, it will include an identity verification feature that allows users to authenticate their portrait information and incorporate their likeness into generated videos. The app has received widespread positive feedback from OpenAI employees after being launched internally last week [1].
OpenAI's decision to release Sora 2 comes amidst ongoing tensions between AI companies and Hollywood. The company is currently awaiting statements from the Attorneys General of California and Delaware to confirm they will not oppose OpenAI’s transition to a traditional for-profit corporate structure. This transition is crucial for OpenAI, as it has informed some investors that if the structural transition is not completed by the end of the year, investors may request the withdrawal of part of their committed investments [1].
OpenAI has faced criticism from Hollywood's creative professionals, who have demanded that AI firms obtain consent and provide compensation when using their works to train models or generate outputs based on their creative content. In the spring of this year, OpenAI and Google jointly lobbied the Trump administration to classify the use of copyrighted materials to train AI models as 'fair use.' However, this move faced strong opposition from Hollywood's creative professionals [1].
The release of Sora 2 comes at a critical political juncture for OpenAI. The company has reached agreements with some film and television companies to prohibit its tools from generating content featuring copyrighted characters upon request. However, the new version of Sora will not involve unauthorized images of public figures when generating visuals [1].
Sources informed the media that OpenAI has implemented protective mechanisms similar to those in its image generation tool, which was launched in April this year. The image tool quickly sparked widespread online imitation memes in the style of Studio Ghibli, the renowned Japanese animation studio [1].
OpenAI's competitors, such as Google, are also fiercely competing for users by continuously launching novel AI tools. Google recently integrated its Veo 3 video generator with the popular platform YouTube, enabling users to incorporate AI video technology into short-form video creation [1].
The new version of Sora will not accept 'blanket' copyright exclusion requests. Instead, OpenAI has sent a link to some agencies, allowing them or their clients to report violations after discovery. Varun Shetty, Vice President of Media Partnerships at OpenAI, stated: "If someone does not wish to participate in this ecosystem, we are willing to collaborate with them" [1].
Dan Neely, CEO of Vermillio, an AI licensing and protection platform, stated: "For many professionals in the AI industry, OpenAI's move confirms long-standing concerns and underscores once again why protective mechanisms need to be established" [1].
The release of Sora 2 will be closely watched by investors and financial professionals, as it represents a significant step in OpenAI's expansion into the multimodal artificial intelligence technology space. The company's ability to navigate the complex landscape of intellectual property rights and maintain positive relationships with content creators will be critical to its success.
OpenAI is planning to release a new version of its Sora video generator, which creates videos featuring copyrighted material, unless rights holders opt out. The startup will notify talent agencies and studios about the opt-out process and the product, which is set to be released in the coming days. The new process requires movie studios and other IP owners to explicitly ask OpenAI not to include their copyrighted material in videos Sora creates.
OpenAI, the leading AI research and development company, is set to launch a new version of its Sora video generator, Sora 2, as a standalone application. This version will allow users to generate videos featuring copyrighted material, unless the copyright holders explicitly opt out. The app, which is backed by Microsoft, will be released in the coming days and will include features such as a vertical video stream with swipe navigation, similar to TikTok, and the ability to generate videos up to 10 seconds long [1].The new version of Sora will not allow users to upload photos or videos from mobile albums or other applications. However, it will include an identity verification feature that allows users to authenticate their portrait information and incorporate their likeness into generated videos. The app has received widespread positive feedback from OpenAI employees after being launched internally last week [1].
OpenAI's decision to release Sora 2 comes amidst ongoing tensions between AI companies and Hollywood. The company is currently awaiting statements from the Attorneys General of California and Delaware to confirm they will not oppose OpenAI’s transition to a traditional for-profit corporate structure. This transition is crucial for OpenAI, as it has informed some investors that if the structural transition is not completed by the end of the year, investors may request the withdrawal of part of their committed investments [1].
OpenAI has faced criticism from Hollywood's creative professionals, who have demanded that AI firms obtain consent and provide compensation when using their works to train models or generate outputs based on their creative content. In the spring of this year, OpenAI and Google jointly lobbied the Trump administration to classify the use of copyrighted materials to train AI models as 'fair use.' However, this move faced strong opposition from Hollywood's creative professionals [1].
The release of Sora 2 comes at a critical political juncture for OpenAI. The company has reached agreements with some film and television companies to prohibit its tools from generating content featuring copyrighted characters upon request. However, the new version of Sora will not involve unauthorized images of public figures when generating visuals [1].
Sources informed the media that OpenAI has implemented protective mechanisms similar to those in its image generation tool, which was launched in April this year. The image tool quickly sparked widespread online imitation memes in the style of Studio Ghibli, the renowned Japanese animation studio [1].
OpenAI's competitors, such as Google, are also fiercely competing for users by continuously launching novel AI tools. Google recently integrated its Veo 3 video generator with the popular platform YouTube, enabling users to incorporate AI video technology into short-form video creation [1].
The new version of Sora will not accept 'blanket' copyright exclusion requests. Instead, OpenAI has sent a link to some agencies, allowing them or their clients to report violations after discovery. Varun Shetty, Vice President of Media Partnerships at OpenAI, stated: "If someone does not wish to participate in this ecosystem, we are willing to collaborate with them" [1].
Dan Neely, CEO of Vermillio, an AI licensing and protection platform, stated: "For many professionals in the AI industry, OpenAI's move confirms long-standing concerns and underscores once again why protective mechanisms need to be established" [1].
The release of Sora 2 will be closely watched by investors and financial professionals, as it represents a significant step in OpenAI's expansion into the multimodal artificial intelligence technology space. The company's ability to navigate the complex landscape of intellectual property rights and maintain positive relationships with content creators will be critical to its success.

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