OpenAI Plans 100 Million AI Devices by Late 2026

Coin WorldThursday, May 22, 2025 2:58 pm ET
1min read

OpenAI, a prominent player in the artificial intelligence industry, has unveiled plans to develop and distribute 100 million pocket-sized AI devices designed for everyday use. These devices, referred to as "AI companions," are intended to integrate seamlessly into users' daily routines, offering a variety of AI-driven functionalities. This move represents a significant departure for OpenAI, which has historically focused on software and cloud-based AI solutions.

The initiative is part of a broader strategy to expand OpenAI's footprint in the hardware market. The company has reportedly acquired Jony Ive's startup for $6.5 billion, aiming to utilize Ive's design expertise to create innovative AI devices. According to CEO Sam Altman, these devices will be designed to fit comfortably in users' pockets or sit on their desks, providing easy access to AI capabilities. Altman emphasized that while the goal is to ship 100 million devices, the company does not expect to achieve this milestone on the first day. Instead, the plan is to rapidly ramp up production and distribution, aiming to surpass the 100 million mark faster than any other company has done with a new product. The devices are expected to include features such as headphones or cameras, enhancing their utility in various everyday scenarios.

The timeline for the rollout of these devices is set for late 2026, with Altman leading the effort to ensure timely delivery. This ambitious project underscores OpenAI's commitment to pushing the boundaries of AI technology and making it accessible to a broader audience. The integration of AI into everyday devices has the potential to revolutionize how people interact with technology, offering new levels of convenience and functionality.

The development of these AI companions represents a strategic move by OpenAI to diversify its product offerings and capture a larger share of the consumer electronics market. By combining cutting-edge AI capabilities with user-friendly design, OpenAI aims to create devices that become indispensable tools in people's daily lives. The success of this initiative could position OpenAI as a leader in the rapidly evolving field of AI-driven consumer technology.