OpenAI and Jony Ive grapple with technical issues on secretive AI device
ByAinvest
Sunday, Oct 5, 2025 12:03 am ET1min read
Their aim is to create a palm-sized device without a screen that can take audio and visual cues from the physical environment and respond to users’ requests
OpenAI, a leading artificial intelligence company, has announced the release of Sora 2, its latest video and audio generation model, along with a new Sora app. This announcement, made via a livestream on Tuesday, highlights OpenAI’s continued advancement in multimedia generative AI tools. Sora 2 offers enhanced photorealistic video capabilities, enabling users to create increasingly realistic images, videos, and audio.The accompanying Sora app, billed as a social platform, allows users to share, remix, and discover AI-generated videos. A standout feature of the app is the ability to create "cameos," or guest appearances, of themselves and others in videos. This requires users to make a one-time video and audio recording for identity verification. The Sora app features an algorithmic feed that displays videos tailored to users’ interests, similar to existing social media platforms. Users can further personalize their feed with a "steerable ranking" system .
OpenAI has released the Sora app on iOS in an invitation-only format, powered by Sora 2. This move positions the company at the forefront of AI-generated content, offering investors and financial professionals a glimpse into the potential of AI in the multimedia sector. As AI continues to evolve, the integration of such technology into everyday applications, such as the proposed palm-sized device, could revolutionize how users interact with their environment.

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