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OpenAI Introduces Ads to ChatGPT, Aims to Increase Revenue for Soaring Costs.
ByAinvest
Friday, Jan 16, 2026 10:39 pm ET1min read
OpenAI will test ads on ChatGPT in the US for free and lower-tier subscribers, with premium users remaining ad-free. The move aims to increase revenue and cover soaring costs, which have risen due to the high computing costs required to deliver the service. OpenAI's valuation has soared to $500 billion since ChatGPT's launch in 2022, but the company burns through cash at a high rate. The integration of advertising brings OpenAI's business model closer to tech giants like Google and Meta, which have built advertising empires on free-to-use services.
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