OpenAI to Introduce Ads to Free and Go Users of ChatGPT in the US
ByAinvest
Sunday, Mar 22, 2026 11:44 pm ET1min read
CRTO--
OpenAI will introduce ads to all ChatGPT free and Go users in the US. The move was first reported by The Information and is part of OpenAI's advertising pilot for the free and Go versions of ChatGPT. Criteo, an advertising technology firm, has been integrated into the pilot, and advertisers have been pitching between $50,000 and $100,000 in spending. OpenAI is seeking to diversify revenue as usage of ChatGPT surges and costs for computing infrastructure rise.
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