Ooni: The Pizza Oven Startup That Dominates the Global Market with $200M+ Revenue

Kristian Tapaninaho and Darina Garland, founders of Ooni Ltd., created a home pizza oven company that has seen annual revenue skyrocket from $17 million to over $200 million in 2023. The turtle-shell-shaped ovens run on gas, wood, or electricity and are portable, allowing users to make high-heat Neapolitan-style pizzas at home. The company's success has created a new product category and disrupted the global pizza market, which is worth around $152 billion.

DoubleVerify Holdings Inc. (NYSE:DV) recently reported strong financial results for the second quarter of 2025, showcasing a 21% year-over-year revenue increase to $189 million. The company's growth was driven by robust performance across activation, measurement, and supply side revenues, with the Media AdVantage Platform (MAP) resonating well with the market. However, the company faces macroeconomic uncertainties and ongoing transitions to new social activation solutions, which could impact future performance [1].

In a separate development, Ooni Ltd., a home pizza oven company, has seen its annual revenue skyrocket from $17 million in 2019 to over $200 million in 2023. Founded by Kristian Tapaninaho and Darina Garland, Ooni has disrupted the global pizza market, which is worth around $152 billion, by creating a new product category. The company's turtle-shell-shaped ovens run on gas, wood, or electricity and are portable, enabling users to make high-heat Neapolitan-style pizzas at home. Ooni's success has been driven by its innovative design, which allows for the creation of thin, soft, and chewy crusts that are blistered from high-heat baking [2].

The company's expansion into new product categories, such as pizza paddles, slicers, premade dough, and a children's book celebrating the "magic of pizza," has further solidified its position in the market. In 2023, Ooni added an indoor oven to its lineup for those without dedicated yard space and introduced a stand mixer, the Halo Pro, to compete with KitchenAid. The Halo Pro is a $799 spiral dough mixer that targets home bakers who make their own doughs, marking another significant expansion for the company [2].

While Ooni's growth has been impressive, the company faces competition from copycats and must defend its first-mover advantage. The hiring of a former president of Breville Group Ltd. to lead North American operations signals Ooni's commitment to maintaining its market leadership and expanding its customer base.

References:
[1] https://finance.yahoo.com/news/doubleverify-holdings-inc-dv-q2-072930531.html
[2] https://www.bloomberg.com/news/features/2025-08-06/outdoor-pizza-oven-company-ooni-adds-big-plans-for-growth