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US Online Sales Surge to $44 Billion Over Thanksgiving Weekend, Exceeding Forecasts
ByAinvest
Tuesday, Dec 2, 2025 2:38 pm ET1min read
US online sales surged during the Thanksgiving weekend, reaching $44 billion, a 7.7% increase from last year. This exceeded Adobe's forecast and set a new record for Black Friday online spending. Retailers offered discounts across categories, but the increased competition may impact their margins. Shoppers relied on AI to find deals and used "buy now, pay later" services, with short-term debt taken on for some purchases. Despite this, consumers remained cautious, watching prices carefully to avoid impulse buys.
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