Say 'YES!' to an Onion Ring Proposal This Valentine's Day and Red Robin Will Replace It with a Diamond Engagement Ring

Red Robin Gourmet Burgers (NASDAQ: RRGB) has announced a unique and enticing Valentine's Day marketing campaign that is sure to capture the hearts of lovebirds everywhere. The restaurant chain is offering one lucky couple the chance to win a diamond engagement ring valued up to $10,000 by proposing with an onion ring at a Red Robin location. The winning couple will also receive Red Robin's Towering Onion Rings® for the duration of their engagement, ensuring a delicious and memorable start to their love story.

To participate in the engagement ring contest, couples must submit their onion ring proposal video or photo between February 13-19, 2025. The winner will be selected and notified by March 21, 2025. Don't forget to tag @redrobinburgers when sharing your special moment with friends and family on social media!

Red Robin's president and CEO, GJ Hart, expressed his excitement about the campaign, stating, "Red Robin fans love our Towering Onion Rings®, so we decided to turn that love into something more permanent for a pair of lovebirds this Valentine's Day. With many couples choosing to select their engagement rings together, what better way to say, 'I do' than with an onion ring, followed by the excitement of picking out your forever ring together?"

In addition to the engagement ring contest, Red Robin is offering a special Lovebird Combo promotion from February 13-16, 2025. The Lovebird Combo features two Gourmet Burgers, bottomless sides, and a Lemon Cream Layer Cake for $34.99. Diners can also enjoy a limited-edition Lovebird Margarita for $7.99. This promotion is the perfect way for couples to celebrate their love while indulging in Red Robin's signature flavors.



Red Robin's unique marketing campaign is not only a fun and engaging way to celebrate Valentine's Day but also a smart business move. By offering a high-value prize like a diamond engagement ring, Red Robin is generating significant buzz and media attention, which can lead to increased foot traffic and sales during the promotion period. Moreover, the campaign encourages couples to propose in a unique and memorable way, which can create lasting memories and positive associations with the Red Robin brand. This can lead to increased customer loyalty and repeat business, as couples may choose to celebrate future anniversaries and special occasions at Red Robin.

In conclusion, Red Robin's Valentine's Day marketing campaign is a creative and innovative way to engage with customers and generate excitement around the holiday. By offering a diamond engagement ring and Towering Onion Rings® to the winning couple, Red Robin is creating a memorable and shareable experience for its customers. The Lovebird Combo promotion also provides a delicious and affordable dining option for couples looking to celebrate their love. With this campaign, Red Robin is poised to see a boost in sales and customer loyalty, making it a win-win for both the restaurant and its customers.