Omdia predicts that the MVNO market will continue to grow, with a projected annual compound growth rate of 3.6% for global users by 2029.

According to Omdia's latest forecast, the global mobile virtual network operator (MVNO) market will steadily grow in the next few years, with a compound annual growth rate of 3.6% in the number of global users from 2023 to 2029. The growth rate of MVNO users in the world is more than twice the 1.6% forecast compound annual growth rate of personal mobile users in the same period, indicating that the MVNO market will exceed the general personal mobile market. However, Omdia expects there will be great differences in the growth rate in major regions of the world, with MVNO users in the Americas, Middle East and Africa increasing, while Europe will decrease. Omdia predicts that MVNO users in the Americas will grow at a compound annual growth rate of 10.6% from 2023 to 2029, driven by expansion in Brazil, Mexico and the United States. In the Middle East and Africa, the growth will be even stronger, with MVNO users expected to grow at a compound annual rate of 17.6% from 2023 to 2029, driven by South Africa and Nigeria. Asia and Oceania will be the largest MVNO market in terms of users in the world, but the growth of MVNO users in the region will be small. Although Europe is one of the most developed MVNO markets, the number of MVNO users in Europe will shrink in the next few years due to competition from operator sub-brands and some MVNOs deciding to deploy their own mobile networks. Matthew Reed, author of the report and chief analyst of service providers and markets at Omdia, said: "Banks, supermarkets, broadband and television service providers are still the main participants in the MVNO market, partly because they can effectively promote mobile services to existing customers. Adding mobile services to the product portfolio can help these providers improve customer engagement, customer retention and revenue."