Olaplex Holdings shares jumped 6.02% in pre-market trading as investor sentiment rebounds.

Olaplex Holdings shares jumped 6.015% in pre-market trading on December 26, 2025, reflecting a sharp rebound in investor sentiment ahead of the broader market open. The move signals renewed confidence in the company’s strategic direction despite ongoing market uncertainties.

Analysts adjusted their price targets to $1.40 with an Equal Weight rating, balancing cautious optimism about cost management with near-term execution risks. While the $1.89 fair value estimate remains stable, structural challenges such as retail margin pressures and operational clarity continue to weigh on the stock.

The firm’s focus on scalp health innovation and international expansion is seen as critical to offsetting retail headwinds, with long-term growth potential hinging on successful implementation of these initiatives.

Investors appear to be weighing the company’s resilience in maintaining key metrics like a 11.01% net profit margin against reduced future P/E multiples. The pre-market rally suggests a willingness to bet on the potential of strategic moves to stabilize margins and drive growth, even as short-term execution risks and market volatility remain factors to monitor.