OKX and Tencent-Backed PlaysOut Aims to Merge Web2 and Web3 Gaming at $70M Valuation

PlaysOut, a blockchain-based gaming startup focused on integrating web2 and web3 ecosystems, has secured $7 million in seed funding at a $70 million valuation. The round was led by OKX Ventures, KBW Ventures, and Kenetic Capital, with strategic investments from Pacific Century Group, Gam3Girl Ventures, Oak Grove Ventures, and Aptos. The company aims to bridge the gap between traditional and blockchain gaming by offering developers a mini-game SDK that enables the publishing and monetization of web3-based mini-games via super-apps such as Telegram, Discord, LinkedIn, and WeChat. This technology is currently compatible with WeChat’s framework and has already been deployed with support from Tencent Cloud, OKX, Aptos, and TON.

PlaysOut’s platform is designed to facilitate the seamless distribution of mini-games across multiple platforms, allowing developers to access broader audiences while leveraging the benefits of blockchain, such as tokenized rewards and ownership. The company’s partnerships with major players like Tencent Cloud and TON highlight its strategic positioning in the rapidly expanding blockchain gaming sector. Additionally, PlaysOut’s compatibility with WeChat—an essential digital ecosystem in China—positions it to tap into the region's large gaming user base.

The startup has already established key alliances with prominent tech and blockchain firms. For example, Tencent Cloud provides infrastructure and technical support, while OKX offers both financial and platform resources. Aptos, a blockchain network optimized for scalability and speed, supports PlaysOut’s infrastructure, enabling developers to deploy high-performance games with low latency. These partnerships are critical to PlaysOut’s vision of creating a decentralized gaming ecosystem that integrates seamlessly with existing web2 platforms.

The investment in PlaysOut aligns with broader trends in the blockchain gaming industry, where developers and investors are increasingly exploring ways to merge traditional gaming with decentralized technologies. As of 2025, blockchain gaming has attracted $281 million in investments so far this year, signaling continued interest in the sector. With its innovative approach and strategic funding, PlaysOut aims to become a major player in this emerging field.

The startup’s growth trajectory and valuation reflect investor confidence in the potential of blockchain gaming to disrupt traditional models. By focusing on mini-games—short-form, engaging titles that are easily accessible—PlaysOut is tapping into a niche that resonates with both developers and players. The company’s technology allows for a frictionless user experience, making it easier for developers to monetize their games and for players to engage with new titles.

Looking ahead, PlaysOut plans to expand its developer ecosystem and enhance its monetization tools. The company’s roadmap includes the launch of additional features and the expansion of its SDK to support more platforms and game formats. With strong backing from leading investors and a clear vision for bridging web2 and web3 gaming, PlaysOut is well-positioned to capitalize on the growing demand for decentralized gaming solutions.

Source:

[1] Our Guide to 8 VCs for Your Wealth Management Startup (https://www.rho.co/blog/vcs-in-wealth-management/)

[2] Blockchain Game Investment List - Moonveil raises $5 ... (https://www.blockchaingamer.biz/features/14400/updated-blockchain-game-investment-funding-list/)

[3] Top Financial Services Transactions: August 2025 - Dakota (https://www.dakota.com/resources/blog/top-financial-services-transactions-august-2025)