"OKI Club: Web3 Onboarding for 28M South Koreans"

Moca Network and SK Planet have launched OKI Club, marking the first large-scale enterprise use of AIR Kit for Web3 onboarding. The premium membership program integrates Web3 technology into SK Planet’s OK Cashbag app, South Korea’s largest integrated rewards service. Powered by Moca Network’s AIR Kit SDK, OKI Club enables retail users to access Web3 services natively within a Web2 app, bringing blockchain functionality and interoperable digital identity to one of South Korea’s most widely used consumer platforms.

OKI Club represents the first large-scale enterprise integration of AIR Kit, which includes a global account, identity, and reputation layer that enables users to accumulate, own, and use their assets with a unified digital identity across multiple ecosystems and applications. By enabling consumers to maximize their Web3 exposure to experiences and rewards via a single login entry point, OKI Club provides an engaging and rewarding path to onboard retail consumers in South Korea to Web3.

Users of OK Cashbag who sign up for an AIR account are able to earn rewards for their participation in OKI Club in the form of OCB Points and MOCA Coin; by accruing identity and reputation data within their AIR accounts users will unlock additional in-app benefits within OK Cashbag as well as cross-ecosystem benefits from the broader Moca Network.

Prior to launch, OKI Club attracted over 600,000 pre-registrations for early access from unique KYC’d users of OK Cashbag, suggesting there is a strong demand in South Korea for blockchain-integrated consumer applications.

By tapping SK Planet’s 28 million KYC-verified users, OKI Club and the partnership between Moca Network and SK Planet are setting the stage for widespread Web3 adoption on one of South Korea’s most popular consumer platforms. The collaboration aims to expand the utility of MOCA Coin across gaming, intellectual property (IP), sports, and entertainment as SK Planet leverages Web3 to enhance consumer engagement strategies.

Kenneth Shek, the project lead of Moca Network, said: “The launch of OKI Club is a major milestone for Moca Network’s AIR Kit, marking its integration into one of the leading Web2 consumer platforms in Asia and bringing global account and interoperable digital identity to a broad retail audience. This partnership blurs the line between Web2 and Web3 by having AIR Kit n