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OCOA Becomes First Dominican Hair Care Brand to Launch at Ulta Beauty.
ByAinvest
Tuesday, Aug 26, 2025 8:15 am ET1min read
OCOA, a Dominican hair care brand, launches at 450+ Ulta Beauty stores and online. Founded by sisters Cory and Nicol Varona, OCOA is the first Dominican-owned hair care brand at Ulta Beauty. Their products are formulated with skincare-level ingredients, bilingual packaging, and are vegan, cruelty-free, and sustainable. OCOA is part of Ulta's Sparked platform and MUSE Accelerator.
OCOA, a clean curl care brand founded by Dominican sisters Cory Varona-Corniel and Nicol Varona Cancelmo, has announced its national retail debut at 450+ Ulta Beauty stores and online at ulta.com. This significant milestone marks the first time a Dominican-owned hair care brand is available at Ulta Beauty [1].Rooted in sisterhood and Dominican heritage, OCOA's products are formulated with skincare-level ingredients, bilingual packaging, and are free from coconut oil. The full collection includes five products: Curl Care Shampoo and Conditioner, Hydrating Curl Cream, Curl Defining Styling Gel, and the exclusive Curl Refresh + Hold Spray, available only at Ulta Beauty [1].
OCOA is one of the few brands to meet all five Conscious Beauty pillars at Ulta, offering clean, vegan, cruelty-free formulas in sustainable packaging. The brand's mission is to end hair assimilation and help curly hair individuals embrace their natural beauty [1].
The launch of OCOA at Ulta Beauty signifies a celebration of culture, community, and the belief that curls are beautiful as they are. The brand is part of Ulta's Sparked platform and MUSE Accelerator, which supports emerging brands [1].
To celebrate this milestone, OCOA Beauty is hosting two free events in Pennsylvania in September. Attendees will have the opportunity to meet the brand founders, participate in a refresh station activation, and take home OCOA products with a gift with purchase [1].
References:
[1] https://www.morningstar.com/news/pr-newswire/20250826ph58605/ocoa-becomes-first-dominican-hair-care-brand-to-launch-at-ulta-beauty
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