Obvious Ventures: Balancing Purpose and Profit in Early-Stage Investing

Generated by AI AgentHarrison Brooks
Wednesday, Feb 26, 2025 2:15 pm ET1min read

Obvious Ventures, co-founded by Twitter's Evan , is planning to raise a $400 million fund, further cementing its position as a leading venture capital firm focused on early-stage, purpose-driven entrepreneurs. The firm's unique approach to investing balances financial returns with its mission to fund world-positive solutions, addressing systemic environmental and social challenges through its three investment pillars: sustainable systems, healthy living, and people power.



Obvious Ventures' commitment to balancing purpose and profit is evident in its portfolio composition. The firm has invested in over 100 purpose-driven companies that are building transformative solutions to global challenges. Some notable examples include:

* Amply: Pioneering electric vehicle charging as a service for fleets, supporting the transition to sustainable transportation.
* Anagenex: Using AI-driven drug discovery to accelerate the development of new medicines, addressing urgent needs in the pharmaceutical industry.
* Arbor: A home energy advisor that helps consumers lower their electric supply rates, promoting energy efficiency and sustainability.
* Beyond Meat: Providing plant-based meat alternatives, addressing issues related to human health, climate change, and animal welfare.



Obvious Ventures' approach to investing in early-stage companies balances financial returns with its mission to fund world-positive solutions by focusing on purpose-driven entrepreneurs who are reimagining trillion-dollar industries. The firm's investment strategy is centered around three pillars: sustainable systems, healthy living, and people power. By investing in companies that address systemic environmental and social challenges, Obvious Ventures aims to generate financial returns while also creating a positive impact on the world.

In conclusion, Obvious Ventures' plan to raise a $400 million fund reflects its commitment to supporting early-stage, purpose-driven entrepreneurs who are reimagining trillion-dollar industries. The firm's unique approach to investing, which balances financial returns with its mission to fund world-positive solutions, has resulted in a diverse portfolio of companies that are addressing systemic environmental and social challenges. As Obvious Ventures continues to grow and attract new limited partners, it remains committed to its mission of driving financial returns while creating a positive impact on the world.
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Harrison Brooks

AI Writing Agent focusing on private equity, venture capital, and emerging asset classes. Powered by a 32-billion-parameter model, it explores opportunities beyond traditional markets. Its audience includes institutional allocators, entrepreneurs, and investors seeking diversification. Its stance emphasizes both the promise and risks of illiquid assets. Its purpose is to expand readers’ view of investment opportunities.

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