Oasis Proposes Five Board Director Nominees to Set Kao on a Path to Becoming a Global Leader

In a bold move to drive Kao Corporation's global expansion and competitiveness, Oasis Management Company Ltd. (Oasis) has nominated five independent, world-class Director candidates to add to the Board of Kao at its upcoming AGM on March 21, 2025. These nominees bring a wealth of expertise and global experience that align perfectly with Kao's current strategic vision and Mid-term Plan 2027 (K27). Let's dive into the specific expertise and global experience these nominees bring to the table and how they can contribute to Kao's growth and competitiveness.



1. Global Expansion: Oasis has nominated directors with deep global expertise in key strategic areas such as marketing, supply chain, digital transformation, and portfolio restructuring. This aligns with Kao's K27 vision of becoming a global leader and expanding its presence in Europe and Asia.
* One nominee has experience in the Company's Chemical Business and management experience at overseas subsidiaries, which can help Kao improve its supply chain efficiency and expand sales channels.
* Another nominee has experience in the Company's Procurement, Global, including promotion of sustainability activities in procurement, which can contribute to Kao's global expansion and sustainability efforts.
2. Brand Portfolio Refinement: The nominees bring experience in refining brand portfolios, which is crucial for Kao's goal of refining its strategic brands into a portfolio of distinct, stand-out brand personalities to accelerate growth in Europe and Asia.
* One nominee has experience in the management of overseas subsidiaries and the human resources department, which can help Kao refine its brand portfolio and improve its organizational management.
* Another nominee has experience in the Company's Finance Department and the Company's Department of Internal Audit, which can contribute to Kao's portfolio management and capital efficiency.
3. Marketing Strategy: Oasis has nominated directors with expertise in marketing, which is essential for Kao's plan to enhance the emotional and sensory appeal of its products and strengthen its marketing strategies.
* One nominee has experience as the head of a global division and the regional head of a major U.S. chemical company, which aligns with Kao's goal of expanding its global presence.
* Another nominee has experience in management and global marketing at Kao's overseas subsidiaries, which can help Kao refine its brand portfolio and embrace marketing strategies to drive growth.
4. Sales Channels: The nominees bring experience in expanding sales channels, which aligns with Kao's strategy to focus on a stronger travel retail business and co-create with external partners to build businesses.
* One nominee has experience in the Company's ESG, Global, which can help Kao embrace digital transformation and strengthen oversight and transparency in its operations.
* Another nominee has experience in the management of overseas subsidiaries and the human resources department, which can help Kao refine its brand portfolio and improve its organizational management.