Nyx Group Targets $100M Crypto Deployments to Back Vetted Token Founders

Rushi Manche, former co-founder of Movement Labs, has launched Nyx Group, a new investment vehicle aimed at supporting blockchain founders launching tokens. The initiative plans to deploy up to $100 million into liquid markets, offering both capital and operational expertise to vetted projects. Manche emphasized the need for a founder-friendly resource in the current crypto landscape, where token launches face unique challenges.

Nyx Group is backed by a team of partners, including Manche and several family offices, and is designed to bridge a funding gap in the crypto space. The firm is targeting projects that either drive technological innovation or deliver significant community value, according to its official statement. Manche noted that the initiative is built on a high-trust model, with investments limited to founders the team knows personally.

The firm's launch comes as the crypto industry grapples with regulatory uncertainty and volatile market conditions. Founders launching tokens now must navigate complex dynamics, including treasury management and community building, while also securing institutional interest. Nyx Group aims to provide not just capital, but also strategic connections and operational guidance to help projects succeed.

## A Founder-Friendly Approach to Token Launches

Nyx Group's approach to supporting token launches is deeply personal. The firm's selection criteria focus on founders who are known and trusted by the team, ensuring alignment and accountability in high-risk, high-trust environments. This model reflects Manche's experience as an entrepreneur, where he noted the lack of such support during his early ventures according to his background.

The initiative also offers post-launch support, including assistance with structuring operations and connecting founders with strategic partners. Manche emphasized the goal of becoming the most founder-friendly partner in the space, acknowledging the growing complexity in crypto markets according to industry analysis.

This strategy is a departure from traditional venture capital models, which often prioritize scalability and institutional returns over founder relationships. Nyx Group aims to combine the best of both worlds-providing liquidity while also offering tailored support for long-term success.

## Background and Industry Context

Manche's new venture follows his departure from Movement Labs, a once-hyped DeFi startup where he co-founded and led until earlier this year according to industry reports. The project faced a significant scandal in April 2025 involving a controversial token allocation and market-making arrangement, leading to a sharp drop in the price of its MOVE token and a leadership shakeup according to financial analysis.

Nyx Group's launch has drawn attention from industry observers, who are watching closely for transparency and governance safeguards as the firm allocutes capital. The firm has already begun investing, with plans to deploy its $100 million over the next few years, although granular details about its portfolio remain undisclosed.

The crypto sector remains in a state of transition, with regulatory scrutiny intensifying and market conditions shifting rapidly. Industry analysts are looking for signals of how firms like Nyx Group will adapt to these dynamics, particularly as they support early-stage token projects according to market intelligence.

## Risks and Opportunities

While Nyx Group's model is ambitious, it is not without risks. The firm is entering a market environment where liquidity is scarce and regulatory frameworks are still evolving. Founders launching tokens face heightened scrutiny, and any misstep could lead to reputational or legal consequences according to industry experts.

The firm's focus on high-trust relationships is a strength in this uncertain landscape but also a potential limitation if it restricts its reach. Manche acknowledged that the initiative is designed to be selective, prioritizing quality over quantity in its founder partnerships.

Despite these challenges, the firm's launch reflects broader industry trends. As the crypto market matures, investors and founders are seeking more structured and transparent support models. Nyx Group is one of several new initiatives aiming to provide that, alongside traditional VC and institutional players according to market observers.

## What This Means for Investors and Founders

For investors, the emergence of firms like Nyx Group represents a new avenue for participating in token projects with potentially strong long-term value. The firm's focus on technological innovation and community impact aligns with growing interest in sustainable and socially driven crypto projects according to investment reports.

For founders, Nyx Group offers a rare combination of capital and operational support. The firm's hands-on approach includes guidance on treasury management and institutional outreach, which are critical for building long-term viability in the crypto space according to founder feedback.

As the firm begins deploying its $100 million, the market will be watching for early returns on its investments and its ability to navigate regulatory and market volatility. Manche's track record, despite recent setbacks, adds credibility to the initiative, but success will ultimately depend on execution according to industry analysis.