NYSE Relocates to Texas, Launches NYSE Texas Exchange

The New York Stock Exchange (NYSE) has relocated its electronic equities exchange to Dallas, Texas, and renamed it NYSE Texas. The move aims to bring more listings to the exchange, which is expected to attract companies in the state. NYSE Texas is expected to compete with other exchanges, including the NASDAQ, which is known as "Y'all Street." The relocation was celebrated with a closing bell ringing at AT&T Stadium in Arlington, Texas.

Title: NYSE Relocates to Texas, Aims to Attract More Listings

The New York Stock Exchange (NYSE) has taken a significant step by relocating its electronic equities exchange to Dallas, Texas, and renaming it NYSE Texas. This strategic move is part of the exchange's broader initiative to attract more listings and compete with other exchanges, including NASDAQ, which is known as "Y'all Street" [1].

The relocation was celebrated with a grand event at AT&T Stadium in Arlington, Texas, where Governor Greg Abbott rang the closing bell. The event featured a number of high-profile companies, including utilities Vistra Corp. and NRG Energy Inc., real estate companies Texas Pacific Land Corp. and Invitation Homes Inc., and other notable entities such as AT&T, Builders FirstSource Inc., and D.R. Horton Inc. [1].

NYSE Texas has already seen a substantial number of Texas-based public companies dual-list their shares on the new exchange. As of August, at least 25 companies have signed up, representing hundreds of billions of dollars in market value. These companies have opted to add NYSE Texas as a secondary venue while keeping their primary listings in New York. The exchange has not yet generated significant trading volume, but it has positioned itself to compete with the upcoming Texas Stock Exchange (TXSE) [1].

The NYSE's move is seen as a proactive strategy to capture Texas pride and maintain its competitive edge. Patrick Healy, founder and CEO of Issuer Network, noted, "NYSE is playing offense, getting out in front of the Texas Stock Exchange by saying, 'I got your primary listing in New York, and I want to keep it but also list in Texas.'" [1]

In addition to the NYSE, NASDAQ has also joined the fray by opening a regional headquarters in Dallas in March. However, unlike the NYSE, NASDAQ has not committed to building a separate electronic trading venue tied to the state. Despite this, NASDAQ has been actively investing in Texas to help local companies raise capital and grow [1].

Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, has also announced its dual listing on NYSE Texas. Cinemark, which has been listed on the New York Stock Exchange since 2007, will retain its primary listing and trade under the ticker symbol "CNK" on both exchanges. The company is excited to further strengthen its connection to Texas through this dual listing [2].

Vistra, a leading integrated retail electricity and power generation company, has also announced a dual listing on NYSE Texas, effective August 19. Vistra will maintain its primary listing on the New York Stock Exchange and will continue to trade under the ticker symbol "VST" on both platforms [3].

While NYSE Texas has made significant strides in attracting companies to dual-list, it remains to be seen whether the exchange can generate substantial trading volume and compete with its rivals in the state. The NYSE's move to offer dual-listings without additional fees has made it a compelling option for companies looking to expand their reach in Texas [1].

References
[1] https://www.bloomberg.com/news/articles/2025-08-21/nyse-s-newest-venue-gets-jump-on-upstart-texas-stock-exchange
[2] https://www.morningstar.com/news/business-wire/20250818424501/cinemark-to-dual-list-common-stock-on-nyse-texas
[3] https://www.ainvest.com/news/vistra-announces-dual-listing-nyse-texas-exchange-2508/