Nvidia's (NVDA) leadership in the AI chip market has been a driving force behind its recent success, while ON Semiconductor (ON) faces a demand slump in its end markets. Analysts weigh in on the contrasting performances of these two semiconductor giants.

Nvidia's AI chip market dominance
Nvidia's AI chip market share is estimated to be between 70% and 95%, according to Mizuho Securities. This dominance is underpinned by the company's flagship AI GPUs and CUDA software, which have become the industry standard for AI development. The high demand for Nvidia's AI chips, particularly its H100 GPU, has further solidified its position in the market.



ON Semiconductor's demand slump
ON Semiconductor's end markets have deteriorated, leading to a 32.6% decline in its stock price in October. The company's third-quarter earnings report confirmed the slowdown in its end markets, with CEO Hassane El-Khoury noting that a single automotive OEM's reduction in demand would impact the company's $1 billion target for silicon carbide shipments in 2023. CFO Thad Trent expects a mid-single-digit decline in the company's automotive-related sales in the fourth quarter and plans to reduce factory utilization in the coming quarters.



Strategies for ON Semiconductor to mitigate the demand slump
To mitigate the demand slump and regain market share, ON Semiconductor can consider the following strategies:

1. Diversify its product portfolio: ON Semiconductor can focus on expanding its product offerings to cater to new and growing markets, such as electric vehicles (EVs) and utility-scale solar applications.
2. Strengthen its partner base: Forming strategic partnerships with key players in the EV and industrial sectors can secure long-term contracts and increase market share.
3. Invest in research and development (R&D): Allocating more resources to R&D can help ON Semiconductor develop innovative products and solutions that cater to the evolving needs of its customers.
4. Optimize its manufacturing processes: Improving manufacturing efficiency and reducing costs can help ON Semiconductor remain competitive in the market.
5. Improve its financial management: Maintaining a strong balance sheet can help ON Semiconductor weather the demand slump and invest in growth opportunities.

In conclusion, Nvidia's AI chip market dominance has driven its recent success, while ON Semiconductor faces a demand slump in its end markets. By implementing the suggested strategies, ON Semiconductor can mitigate the demand slump and regain market share in the rapidly evolving semiconductor industry.