Nuvve Launches Subsidiary for Cryptocurrency Digital Treasury
Nuvve Holding Corp., a prominent player in grid modernization and vehicle-to-grid (V2G) technology, has announced the launch of a new wholly owned subsidiary named Nuvve-DigitalAssets. This new entity is dedicated to building a cryptocurrency digital treasury and exploring cash-flowing blockchain opportunities as part of a long-term strategic digital asset initiative.
The subsidiary aims to construct a diversified cryptocurrency portfolio designed to generate long-term growth and maximize shareholder value. As an initial step, NuvveNVVE-- has announced its participation in Bitcoin through an ETF based on its cash surplus. The company is actively pursuing additional opportunities in various cryptocurrencies, blockchain platforms, and fintech mergers and acquisitions.
Gregory Poilasne, cofounder and CEO of Nuvve, emphasized the significance of this move, stating, "Bitcoin is no longer an experiment. It is an unstoppable force, and we will not sit on the sidelines while the next financial revolution unfolds.” He further added, “Companies that have leveraged Bitcoin and crypto early are winning, and we plan to be one of them. Anchoring our portfolio with Bitcoin gives us a solid foundation, but we’re moving beyond that, investing opportunistically into a new wave of digital assets with massive upside potential that represent the future of global financial markets. With a supportive political environment and Wall Street waking up to the opportunity, now is the time to act. We aren’t just creating a digital treasury, we’re redefining it."
The company's crypto portfolio strategy will be anchored with at least a 50% allocation to Bitcoin, while the remaining 50% will be allocated to other leading digital assets such as Ethereum, Solana, Aave, Chainlink, Avalanche, and other select cryptocurrencies. Future holdings and updates will be made publicly available for transparency.
Nuvve’s Board of Directors and management team unanimously approved the move, aligning with the company’s evolving growth strategy to embrace emerging digital financial assets and blockchain innovation. This strategic shift positions Nuvve to participate in the high-growth digital asset economy while continuing to drive innovation in grid modernization and V2G technologies.

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