That’s It Nutrition CEO Lewensztain Prioritizes Work Over Balance

Lior Lewensztain, the founder and CEO of That’s It Nutrition, has built a business with over $50 million in annual revenue, but he has yet to achieve work-life balance. Lewensztain admits that he is constantly on the grind, even during vacations, a mindset shared by other successful leaders like Barack Obama and Mark Cuban.

Lewensztain's dedication to his work has been a key factor in the success of That’s It Nutrition, which is now available in 85,000 retail stores, including major retailers like Costco, Walmart, and Target. Despite his company's success, Lewensztain believes that he cannot afford to slow down, as more success means more eyes watching and more effort is needed to protect what he has built and fend off imitators.

Lewensztain's approach to work-life balance is not unique. Mark Cuban has also stated that ambitious people cannot afford to spend time away from their business, and Barack Obama has admitted that there will be times in life when one is out of balance and single-minded in their pursuit of excellence. Lucy Guo, billionaire cofounder of Scale AI, also gets up at 5:30 a.m. to begin her workday and typically doesn’t log off until after midnight.

For Lewensztain, work means getting his hands dirty across all parts of his business. He hops from marketing to operations to finance all within minutes, if not hours, to fill the gaps where he is needed. He describes himself as a hands-on CEO who likes being involved in the day-to-day operations of his business.

Lewensztain's story highlights the challenges faced by those at the top of their fields. While his success is undeniable, the personal sacrifices he makes to achieve it are significant. This raises important considerations for aspiring entrepreneurs and leaders, who may need to weigh the benefits of their ambitions against the potential costs to their personal lives.

Lewensztain's approach to work-life balance, or lack thereof, serves as a reminder that success often comes with trade-offs, and that the path to the top is not always an easy one. For those who aspire to achieve similar levels of success, it is important to consider the sacrifices that may be required and to find ways to maintain a healthy balance between work and personal life.