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On July 15, 2025,
(NU) saw a significant increase in trading volume, with a total of 16.51 billion shares exchanged, marking a 37.6% rise from the previous day. This surge placed Holdings at the 41st position in terms of trading volume for the day. The stock price of Nu Holdings rose by 3.60%, marking the second consecutive day of gains, with a total increase of 5.53% over the past two days.Nu Holdings' stock price rally can be attributed to several factors. The company's rising Average Revenue Per Active Customer (ARPAC) indicates strong customer retention and loyalty, driven by low-cost services and deepening customer relationships. This metric highlights the company's ability to maintain and grow its customer base, which is crucial for sustained revenue growth.
Institutional buying has also played a significant role in the recent surge of Nu Holdings' stock. According to SBI Securities' Q1 13F filing, there has been a notable accumulation of shares by institutional investors. This trend suggests that large investors are confident in the company's future prospects and are positioning themselves to benefit from potential growth.
Despite a reduction in stake by Emerald Advisers, the overall institutional buying has outweighed this decrease, contributing to the stock's upward momentum. This dynamic indicates a broader market confidence in Nu Holdings, as institutional investors continue to accumulate shares despite some sell-offs.
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