Nu Holdings' US Expansion: A Long-Term Opportunity

Nu Holdings' US launch expands its reach beyond Latin America, with a high-yield account, cards, cashback, and cross-border transfers. The company's stock has fallen 12.7% in 2026, compared to a 33.8% decline for SoFi and a 31.1% gain for Chime. Nu's US expansion is more about the long game, entering through partner Lead Bank with a 3.5% APY account, fee-free transfers, and a no-annual-fee Mastercard with 1.5% cashback. The market is crowded, and customer acquisition costs may rise before meaningful revenues arrive. Nu expects 12 to 30 months to build enough local data to bring its credit models closer to Latin American confidence levels.