Nu Holdings' Crypto Expansion Gains Traction Despite 162nd Trading Volume Rank

On August 29, 2025, Nu Holdings (NU) rose 0.20% with a trading volume of $0.55 billion, a 37.76% decline from the prior day, ranking 162nd in market activity. The fintech firm, operating in Brazil, Colombia, and Mexico, has expanded its digital banking services to include cryptocurrency offerings, positioning itself as a key player in Latin America’s evolving financial landscape.

Nu’s crypto services, launched in 2022, attracted 1 million users within the first month. The platform now supports 11 cryptocurrencies and enables seamless fiat-to-crypto conversions, facilitating real-world transactions such as restaurant or retail payments. This integration aligns with the company’s digital-first strategy, which eliminates physical branches to reduce costs and accelerate product innovation.

While sales growth rates have slowed, Nu remains a growth stock with projected 35% revenue growth this year and 27% in 2026. The firm’s focus on crypto adoption and expanding its customer base—over half of Brazilian adults are Nu users—highlights its potential to sustain momentum if cryptocurrency usage continues to rise in the region.

Backtesting results indicate that investing $1,000 in Nu Holdings on specific historical dates, such as Netflix’s 2004 recommendation or Nvidia’s 2005 inclusion, could have generated substantial returns. However, such outcomes are not guarantees and reflect past performance only.