NRC Latest Report

Performance Review

National Research's total operating revenue in 2024 was RMB369.06 million, a decrease of approximately 2.49% from RMB380.01 million in 2023. This change reflects a decrease in the company's sales revenue during the reporting period, which may affect its overall profitability and market competitiveness.

Key Data in the Financial Report

1. National Research's total operating revenue in 2024 was US$14.3 million, a decrease of approximately 3.71% from US$14.85 million in 2023.

2. The revenue in Q3 2024 was US$3.5819 million, a decrease of approximately 5.60% from US$3.7945 million in Q3 2023.

3. Overall, the continuous decline in total operating revenue indicates increased revenue pressure for the company.

Industry Comparison

1. Industry-wide analysis: The overall industry performance in 2024 was affected by the economic cycle, and National Research's revenue decline is consistent with the challenges faced by the industry as a whole. High inflation and interest rate environments may lead to reduced customer spending, affecting revenue.

2. Peer evaluation analysis: National Research's decrease in total operating revenue was relatively lower than the industry average (approximately 3.71%), indicating pressure in the company's competition. If the revenue decline is greater than the industry average, it may mean a weakening of the company's competitiveness in the market.

Summary

National Research's revenue in 2024 has declined, mainly affected by changes in market demand, economic environment, and adjustments in the company's marketing strategy. This revenue decline may continue to put pressure on the company's profitability, and it needs to pay attention to the impact of changes in the market environment on the company.

Opportunities

1. The company launched new products focusing on ESG services and comprehensive research consulting in 2024, which may enhance its market competitiveness.

2. Through 31 on-site meetings and large forums, it enhanced interaction with customers, which may help to improve brand influence.

3. Adjustments in marketing strategies focus on improving customer coverage and research capabilities. If it can effectively attract core customers, it will help future revenue growth.

Risks

1. Uncertainty in the economic environment, especially high inflation and rising interest rates, may continue to affect customer spending.

2. Intensified competition may lead to further loss of market share, affecting the company's operating revenue.

3. Although positive adjustments in marketing strategies, they failed to effectively reverse the revenue decline trend, and it needs to continuously focus on the implementation effect of strategies.